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SOAPBOX SNIPPETS
EVERYTHING CHANGES
THAT FEBRUARY
MR HARRY COLLINS (RETIRED, FORMER DIRECTOR & GM OF NIKON UK)
FEELING
When I retired in 1996 I felt the fi lm disappear but along with it names like We’re well into the swing of
industry was entering a most went D&P and the closure of many Pelling & Cross, the New Year now and things
exciting decade. At that time laboratories. Other products Leeds Camera Centre, Photo are looking hopeful on the high
nobody foresaw the number of affected included slide projectors, Optics and many more have street!
changes and the speed at which enlargers and darkroom gone and others, such as Jessops, With hosts of new products
they would occur. equipment to be replaced by are having a diffi cult time. coming back from CES and more
Digital imaging was just getting memory cards, inkjet and laser There is no doubt that the most on the cards for PMA, it’s a busy
off the ground but no one printers and other computer signifi cant change is internet time… keep us updated on the
anticipated how quickly it would accessories. shopping and the devastating usual address.
dominate the market. All major Some major manufacturers also effect it has had on retail in
manufacturers rapidly developed disappeared such as Minolta, general. Some retailers set up
a wide range of product at all Konica (in spite of their merger) their own websites in an effort CONTACTS &
the popular price points and and Kodak withdrew not only to compete, but Amazon is so
CREDITS
electronic companies such as from fi lm but also from camera dominant it is hard to succeed
Sony, Panasonic and Samsung manufacturing. It is hard to against them. Many buyers still
EDITOR
quickly got in the act. Before accept that Eastman Kodak, use the retailer for information
Laura Knight Tel: 01323 433701
l.knight@parkview-publishing.co.uk
long even mobile phones were who started everything with the and advice and then browse the
being offered with cameras Box Brownie, may not exist in net for the best price.
EDITORIAL ASSISTANT
included. Nowadays, most ten years time (according to an It is extremely diffi cult to survive
Julie El’Roubi Tel: 01323 433706
julie.er@parkview-publishing.co.uk
digital cameras are available American fi nancial pundit). in this environment...which makes

with a video facility which must Along with manufacturers some me glad I am retired! PRODUCTION MANAGER
eventually affect the camcorder well known High Street Retailers • Harry set up Nikon UK Ltd.
Clare Fermor Tel: 01323 433700
clare@parkview-publishing.co.uk
market. disappeared. Whose crazy in 1979 and was appointed
Ian Trevett Tel: 01273 382329
All of this hastened the death of idea was it to drop the “Dixons” Director & General Manager, ian.trevett@ntlworld.com
fi lm and its far reaching impact name and end up with a faceless a position he held until
SUBSCRIPTIONS
on the market. Not only did wonder nobody knows? Famous retirement in March 1996
Julie El’Roubi Tel: 01323 433706
julie.er@parkview-publishing.co.uk
SO WHERE DID WE END 2009 THEN?
ADVERTISING
It was a rollercoaster year as far as most sup- – a rise of 13%, and within
Lee Mansfi eld Tel: 01323 411601
lee@pixelmagazine.co.uk
pliers and retailers were concerned, starting changeable lens by 35%. Simon Skinner Tel: 01323 433707
with a high and then sliding fast in line with Yes much of this was due to
simon.s@parkviewmedia.co.uk
Rob Collyer Tel: 01323 433705
retail sales in general. However, moving into exchange related list price
rob@parkview-publishing.co.uk
Q4, we started to see green shoots emerging increases, but the key thing
again. Volume sales within compact saw an is that consumers have kept buying. Within
MANAGING DIRECTOR/
PUBLISHER
increase (albeit fl eeting), and the performance changeable lens the price went up by a third, Lee Mansfi eld
of changeable lens models rose. Most impor- but volumes only dropped by 12% - thus
Park View House, 19 The Avenue,
Eastbourne, East Sussex BN21 3YD
tantly though we saw that consumers genuinely creating a value increase of nearly 20% in the Tel: 01323 411601
are willing to pay more for their camera, and marketplace.
lee@pixelmagazine.co.uk
that they genuinely are reacting to the techno- Moving to the back end of December, DSC
MARKETING DIRECTOR
logical innovations being bought to market by sales were the fastest growing of any estab-
Simon Skinner Tel: 01323 433707
manufacturers. lished Electronic product, with value sales up
simon.s@parkviewmedia.co.uk
This is not a phenomenon seen in most other a third in the New Year week. The inclement MEDIA DIRECTOR
technical product areas, where consumers weather in the fi rst couple of weeks of January
Linda Grace Tel: 01323 433704
seemingly opted increasingly for value in the gave sales a knock, with volumes down 11%
ACCOUNTS
face of rising prices. Within cameras though, in the week ending 16th of Jan. Looks bad
Caroline Morley Tel: 01323 433703
caroline.m@parkview-publishing.co.uk
Consumers were happy to pay for what they compared to the previous weeks, but when
wanted: you consider that LCD TV and Laptops were PRINTERS
The average price of a fi xed lens model rose down by 18% and 11% respectively, it shows
The Ghyll Print, Heathfi eld, East Sussex
No part of this magazine may be reproduced by photographic, elec-
from £90 in Q4 2008 to £102 in Q4 2009 that sales remain robust.
tronic or mechanical means or stored in a retrieval system or republished
in any form, without the written permission of the publishers. © 2010
© Copyright 2010 Pixel magazine
Matt Gibbs, GfK Account Director, 0870 6038209, matt.gibbs@gfk.com
PIXEL 03
Pixel Feb 10e.indd 3 03/02/2010 22:50
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