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VOLUME 22
PANASON
NUMBER 02
IC UK SPONSORED IS

SUE

3
8th FEBRUAR
1ST MARCH
Y 2010
2008
R
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EWS
SNIPPETS
50 YEARS
SET FOR A S
OF HIGH STREET
CORCHING SUMMER!
RECORD BREAKING
RADIO AND PHOTOGRAPHIC
DSGI RESULTS
PANASONIC REVEAL THEIR ADVERTISING PLANS FOR 2008.
High street giant DSGi has
Croydon-based family business,
This summer, Panasonic are set
opened a second retail outlet at
profile advertising campaign that taking a picture of the Sphinx
experienced massive growth
High Street Radio and
to sizzle into action with a high
no. 294, and the two businesses
will send consumers straight fr
continue to run the company
om a distance with a camera
, over the Christmas period, with
Photographic, is celebrating were eventually combined into
into your store. The lead w
specialising in new
hich doesn’t have a
, second hand
powerful
sales up by eight percent. The
50 years of trading. Located at one store at this address.
product and therefore the z
and collectable Leica equipment,
oom. The advert shows the earth
retailer, which owns Currys and
294 High Street, Croydon, the In the early 80s, Reg incorporated
focus of the advertising for m
in addition to audio products
oving and rocks falling as the
PC World, more than doubled
DISTANT
company was founded in 1959 photography into the business from Roberts Radio. on analyst’
SUBJ
s predictions of their
ECTS The Lum
by Reg Roach, who is still the and became a Leica Authorised
the Lumix range will be the S
David Bell, Managing Director
phinx moves towards the
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umix TZ5 with the key c
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message being it’s 10x objects can’t come to you, so
January 9th.
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optical zoom an
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like to congratulate Reg and
umix takes you to them.”
The traditional January Sales
life two doors down at number Reg’s detailed and exper
wide angle lens.
t
T
his family on their 50 years
he message is that to be able to
proved particularly successful,
290, when Reg and his wife, knowledge has become
The TZ5 advertising will ta
of trading – this is a rare
ke good pictures, you NEED the
with each DSGi megastore
panasonic.co.uk/lum
ix
Pat, took over the premises and
launch spring/
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achievement. Their high quality
umix TZ5.
averaging more than £1
secured dealerships for several rit
y earning
service and excellent customer million in the fi rst week alone.
major consumer electronics and
DOES SE
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Capture every detail
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ow you can record y
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care have always impressed me,
he advert is without question
subjects on the Wor
ld’s Smallest Full H
D
Camcorders experie
ncing unparalleled Statistically
material.
, a computer and a TV
depth of colour and
capturing fast movin
g
audio brands. Their son, Paul, is
images. primarily at the
deser
2nd
ved
time P
and we are proud to have High
anasonic’s most ambitious to
High Definition Ma
tters, were bought ever
The Lumix TZ5 is
y two seconds.
even smaller

Size Matters,
now also involved in running the
purchaser – de
respect in
signed to be d
Street Radio and Photographic
ate and will provide the and more compact than the TZ3
HDC-SD9EB-
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HDC-HS9EB-
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Smallest & Lighte
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st Full High
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EVERYTHING
MATTERS.
SD Car
business.
Definition Camcor
der with 3CCD*
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a camera peo
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pire to fo
among our list of Authorised
undation of the campaign, and is the smallest camera in the
In the 1970s, Reg and Pat
own. Panason
Reg
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and
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Paul
s
Leica Dealers in the UK.”
upported from mid May with
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through a dramatic imaging press, lifestyle press and
television advertising national press, plus below the line
AMATEUR PHOTOGRAPHER
panasonic.co
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The image above is an artistic repr
esentation demonstrating the
clarity of Full HD over that of stan
dard denition camcorder footage
*Palm style with 3CCD
push, showing someone su
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PIXEL 01
INSIDE: SOAPBOX AND COMMENT PG 3 BEHIND THE COUNTER PG 6 REVIEW ROUND UP PG 15
Pixel Feb 10e.indd 1 03/02/2010 22:49
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