NEW SERIES
RETAILER REVIEW
THE FIRST IN OUR NEW REGULAR FEATURE, WHERE WE FIND OUT THE LOW-DOWN ON A PRODUCT
FROM SOMEONE WHO’S REALLY SELLING IT! NO PR, NO WAFFLE - JUST THE WHOLE PRODUCT TRUTH.
THIS WEEK: MARK HOLMAN AT T4 IN SWINDON, ON THE HAMA REXTON CAMERA BAG.
1. In your opinion, are the no real reason to stock a similar go up by around £5.00 for each
product’s USPs effective, or are kind of a bag (it also has a nice size). But most of the time the
they just words? margin for us too). customer can see the merits of
The USPs for this product are the bag and will generally buy it
highly effective as they are very 3. What kind of support/POS after they have been shown the
easy to demonstrate and easy material are you receiving from benefi ts. magazines.
for sales staff to explain the the manufacturer/supplier? This should hopefully pique some
practicality of the features. Currently there is no POS 5. Are you experiencing any people’s interest in the product.
available at present, But I have issues with supply?
2. How does the product stand spoken to our Rep from Hama None at all Hama have been 7. What do you personally think
up against other similar products and they have several fl yers and excellent in supplying all of our of this product and are you
in store? posters lined up for shops to use. placed orders. fi nding it easy to sell?
Luckily for us the Rexton bags are Personally I think this is an
unique in our store, as they 4. What methods are you 6. What, if any consumer excellent product and is very
do everything the customer needs adopting to sell this product? advertising campaigns are you easy to sell and we actually make
in that style of bag i.e external Because of the pricing points on aware of and do you think it/ a decent margin.
waterproof cover, tripod holder, the bags it is very easy to build they will increase demand?
a good selection of sizes and a this bag into a sale (or to up sell There is currently advertising in 8. Anything you’d like to add?
fi rm rubberized base. There is to a larger bag as they generally several Amateur Photographer No thank you!
PIXEL CALLING
PIXEL
Memory cards and accessories
CALLING
always sell well.
Sales of albums have slumped
PIXEL CALLS GRAHAM CHILD, WALTON CAMERAS, most signifi cantly over the past
WALTON ON THAMES, TO ASK “HOW’S BUSINESS?”
12 months probably due to the
availability/popularity of digital
We took over the business from – so we produce a lot of 6 x 4 frames and photobooks. Film
Logans in 1984 and are fortu- prints from memory cards and processing has also slowed down
PIXEL ONLINE!
nate in that we have a very loyal this service continues to remain considerably. Panasonic small compact models
customer base. very popular. Sales of camcorders have slowed sold particularly well as did
Business at the moment is not We’re seriously considering down dramatically probably due photo frames which were very
bad at all. We have recently branching into photo gifts such to the video/camera capabilities popular over Christmas. Sales of
invested in a large format Epson as mugs and tshirts etc and as a on mobile phones. photo frames have slowed down
printer so can now offer a lot result will be visiting Focus to see Christmas was a little bit better but we are still selling a few.
more to our customers. As a what’s available. than last year - we’re up overall We also sold a lot of digital cam-
result we can now produce Small digital cameras, espe- from last year. We were worried eras – the less expensive side of
canvasses up to 40 x 48 and cially Panasonic models, are due to all the media hype regard- the ranges.
posters up to BO size and it has selling well. Nikon Digital SLRs ing the recession, but happily it
proved to be very successful and are selling really well. Camera turned out alright for us. I sup- We are confi dent that things will
is bringing in so much more busi- cases, SLR bags are always pose being located in the South continue to go well for us during
ness. We also stock the large popular. Even if people buy the of England we came out better 2010. We hope that our large
photo frames to go with the actual camera from the internet, than if we were in the North who, print service will continue to do
larger prints which are also sell- customers still come to us to buy unfortunately, seemed to suffer well and are optimistic for the
ing really well. We have a Fuji the accessories like bags/cases more with all the redundancies future when we begin producing
Frontier 340 printing machine etc to accompany the camera. etc. photo gifts.
PIXEL 09
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