EXECUTIVE PA
MAGAZINE
AWARDS 2010
One of the key parts of any PA’s role is that of organising events – and if there’s one
person who knows how to make sure each and every event sparkles it’s Susanna
Tackie, winner of the Executive PA Magazine Best Organised Event 2009
Six months ago hundreds of the nation’s top PAs
gathered at the Royal Garden Hotel as we revealed the
winners of our 2009 awards. For Susanna Tackie it was
certainly a night of celebration as she won one of our
awards and a two night stay at the Royal Garden Hotel as
part of her prize. “Looking back I still can’t believe that I
was the winner of the Best Organised Event award”
explains Susanna. “However, event management, organ-
isation and coordination have always been my passion
and still are. It’s just a wonderful feeling and an honour
to have been chosen as the winner for that category.”
The award was a great testament to Susanna’s expert
abilities, particularly when it comes to organising a fantastic
event and, she acknowledges, has also given her a bit of a
reputation as an events whizz in the office: “It was extreme-
ly rewarding to receive such recognition. As well as that my
colleagues and senior management acknowledged my hard
work and have confirmed to me that my reward was well
deserved”. Susanna continues: “The award has certainly
enhanced my career. I now receive numerous requests from
my colleagues and peers on issues related to events; from
venue finding to entertainment. I get more recognised for
my expert knowledge in the area relating to events.”
Susanna is encouraging PAs to enter the 2010 awards
and says winning once is enough for her so the competi-
tion is on to find someone who can throw a party to rival even if you have started another.”
Susanna’s. “Unlike the sport of boxing where one would This year our award for Best Organised Event is being “
The award has
certainly enhanced
hold and defend ‘Title Belt’, it’s always good to let others sponsored by Events Insurance Services, who under-
have a chance of winning, so I’m not planning on being stands just how important your events are and can provide
my career. I also
nominated for a second time. Once you’re a winner, you’re cover to ensure you’re protected if something goes wrong. receive numerous
always a winner!” Susanna is well aware of how beneficial For PAs who are tasted with offering regular events the
requests from my
and rewarding scooping an Executive PA Magazine award company offers multi-event cover with discounted premi-
colleagues and
has been, saying: “I think the recognition helps promote ums. “Widely recognised as ‘the glue that holds the com-
one’s career and indeed raise one’s profile – therefore pany together’, the position of PA must be one of the most
peers on issues
everyone should enter. ‘You’ve got to be in it to win it’ – challenging yet rewarding positions to be held, and we are related to events;
like the Lottery really.” therefore delighted to have the opportunity to support this
from venue finding
Budding award winners may like to take some advice level of dedication by sponsoring the Executive PA
to entertainment
from Susanna, about what makes for an award-winning Magazine Best Organised Event award” acknowledges
”
event: “I think to sum it all up it’s not about what you did, Lucy Scurlock-Jones, Managing Director of Events
it’s about how you did it. The type of event determines Insurance Services. “We know it’s the behind the scenes
my venue and not the other way around. It’s not about work that really counts but it is also hugely important to
you, the organiser, it’s about making everyone feel they publically recognise passion and professionalism.”
are the only person on the event – making them feel spe- And the 2010 winner will also be enjoying a great prize
cial! I think it’s also important to have a debrief session – we’ve secured a two night stay for two people at Alton
after an event. You don’t just walk away from one event Towers, including bed and breakfast, tickets to the theme
to another, like a project. You have to close out that event park, water park and spa passes. So get your entry in!
E
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