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FASHION
LESS IS MORE...
URBANEARS
Trend-busting nuggets and
fashion predictions
Scandinavian designed headphones to die for
SOMETIMES ALL we really want is a label-free, logoless, cool-as-fuck pair of
COLOUR OF THE ISSUE…
headphones. Innit! Scandinavian design collective Urbanears have tuned
Beige. We hate the word but we love the soft
into the needs and wishes of trendy folk and cool DJs with these superbly
creamy colour that perfectly hits the spot on
minimal, sleek versions known as Plattan (the big ones) and Zound Plug
snowy, wintery days and crisp, icy nights.
(earcaps that allow a friend to plug directly in and share what you’re
Looking extra good on the piste!
listening to).
They come in some rather nifty colours too, although we’ve naturally
got our hearts set on the moody grays. And superstar pop enigma Kanye
LEE LOVE… In
West has given them his royal thumbs up, which makes them extra
hot pursuit of their
tempting.
120th anniversary
marking their
Drum roll please! We’ve got three pairs of the Plattan headphones to giveaway to lucky
dignifi ed history in
DJmag readers. Get busy on the email and ping your entry to: helene.stokes@djmag.com with Urbanears in the subject box.
workwear, Western
Or go retro and sling a postcard over to: Urbanears, DJmag, Old Truman Brewery, 91 Brick Lane, London, E1 6QL.
wear and smart
looks, Lee remain in
our good books for
their checkered
WAY OUT WEST
shirts alone. We like!
Party brand Slut give up some goodies
GOODHOOD… After a recent peek at
RUMOUR has it that Slut came into existence after a group of naughty
the real version of goodhood.com, we can
lads from Cornwall realized they were on to something when they wore
confi rm this trendy Hoxton boutique rocks!
T-shirts with ‘slut’ written on them. So rewarding was the attention they
From Boys Own tees to Final Home teddy
received from the ladies that they decided to expand on the idea.
bears, it’s all good at Goodhood!
Marketing assistant Alex Mesropians explains: “After a season of swapping our
clothes for drinks, cash and sexual favours at various bars and clubs we decided
we had a pretty good business model, and it’s a good idea to have a business
SOLEFUL… The iconic Reebok
you are passionate about!”
basketball shoe The Pump celebrates its 20th
The brand launch party was such a great success that they turned it into a
anniversary this season, and boy, are they
weekly get-together called Love Riot, and the two now go hand-in-hand.
hot to trot! We’re totally feeling this
heritage honey.
The guys are offering up fi ve sassy T-shirts for DJmag readers to win. Usual drill
— email helene.stokes@djmag.com or snail mail to Way out West, DJmag, Old Truman
Brewery, 91 Brick Lane, London E1 6QL. Check slutclothing.co.uk
Bands tha
t make fashion sense
fashion sense

Take a look at this fresh faced trio, they’ve
got ‘We come from Reykjavik’ written all
over their sweet cheeks. Their happy-go-
lucky, colourful attitude leaps from their
BEYOND REASON… When it comes
very fi ngertips and they’ll have you
to designer labels, the pinnacle, supremely
instantly working your hot dance moves
uber-posh Louis Vuitton wins hands down in
when you hear their happy sounds.
the ridiculous to the ridiculous stakes. Mind
Their joyful debut album, ‘How To Make
you, a Casino Trunk could be just what you
Friends’, refl ects their infectiously quirky
always wanted?
take on electro-indie-pop and is both fun
and beautiful at the same time.
LRG R US… LRG and
As for their sense of fashion, frontwoman
Chemical Records are the
Loa tells it like it is.
perfect union — simple,
“Our style is not very well thought
underground clobber
through,” she muses. “It’s a random
beautifully plucked by
mixture of Pee Wee Herman and Little
our favourite
Orphan Annie!
online
“I still have some sweaters I got 11 years
emporium.
ago. The boys are more stylish than I am
Lovely.
but I’m trying to crawl in the direction of
something ladylike.”
AST

FM Belfast’s ‘How To Make Friends’ is out
FM BELF
now on Kimi Records.
018
www.djmag.com
DJ482.fashion.indd 18 14/1/10 16:13:12
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