Mark Jones signs Human League
heroes to Wall of Sound
Wall of Sound, the label which unleashed “I kind of forget the impact we have
Jacques Lu Cont, aka super-producer worldwide but back in the day we had
Stuart Price, upon the world, have come thirty odd residencies around the world,”
full circle by joining forces with Sheffi eld’s Jones adds. “Not that I remember
fi nest synth-poppers, The Human League. anything about it whatsoever!”
“There’s an old quote, don’t work with
your heroes, but fuck that,” says Jones Jones believes The League’s 10th studio
cheerfully after signing the contract at album, also out in 2010, and their fi rst
Battersea Power Station, and adding in nine years, won’t disappoint with
the ’80s line-up of Phil Oakey, Joanne early tracks indicating another “classic
Catherall, and Susan Ann Sulley, to a roster Human League record. They’re a massively
that includes Grace Jones and Röyksopp. successful, international act and we want
“Obviously they were an enormous music that can communicate on all levels.
infl uence from a musical perspective and “Sometimes it takes time for things
otherwise. I tried to sign them a while to evolve before people realise how
ago backstage at Wembley with Stuart important music is. They’ve never been
Price. They probably thought I’d jumped more relevant than now. When we did
off of the nearest spaceship, which was ‘Dark Dancer’ in the late ’90s, I had death
understandable at the time.” threats. People said, ‘you can’t do the
’80s.’ These days it’s out there for everyone
Having kept in touch, however, any to hear.”
misgivings were swept away in 2009 The question on everybody’s lips now
when Wall of Sound celebrated its 15th is, which of his heroes is he after next?
birthday, the precursor to a wave of new “You’ve spotted a pattern. Watch this
albums this year from Shy Child, Ocelot space.”
and Röyksopp, a compilation ‘Wall to Wall’,
“which is artists from the label covering
their favourite other Wall of Sound track”,
and a new night at Centro, plus festival and
international dates. LOVEACTION!
GO WITH THE MFLOW
Recommend tracks, earn cash, buy tracks
IMAGINE what you would get if you mixed Twitter downloaded, with other users being able to
with iTunes, added a dash of Beatport, and follow them, and vice versa, through a constantly
sprinkled it all with the golden opportunity to updated feed.
earn credit to legally buy music? Even better, users can recommend tracks without
That’s the vision behind mfl ow, a new music actually having to buy them. If somebody
download site that’s thrown its hat in the ring following them then purchases that track, they’ll
with the big boys and is dragging the standard receive 20% of its cost to go towards buying
peer recommendation function kicking and tracks of their own.
screaming into the Tentacles. “People don’t necessarily know what they
want,” says Kate Mattheou, their label liaison
Stocking 85% of the current buyable music in manager. “They prefer to be shown stuff. But
the UK, mfl ow boasts full, high-quality MP3s for then some other people love to spend hours
just 79p, a pocket-friendly price at club-playable discovering stuff.” Trainspotters of the
quality. world, unite.
Users can also listen to tracks in their entirety
once, after which you can play 30 seconds Clearly favouring the obsessive DJ who can
starting at any point, avoiding the download monetise his knowledge of obscure dub
disappointment that comes from realising the one techno and kraut-rock, plans are underway
minute you heard is the only bit worth hearing. for pro profi les to allow users to customise
Most importantly, for dance music lovers, their profi le page, embedding jpegs and
they’ve bagged the catalogues of essential labels using HTML codes. There are also pages from
including Toolroom, Buzzin’ Fly, Freerange, labels, publications and artists like Sasha
Ovum, Rekids, Ninja Tune, 2020 Vision, Border on the way.
Community, Boysnoize, Renaissance, Joia and With a chart for top recommenders, as well
many more. as top albums and tracks, it’s an intriguing
new concept with the potential to open
Instead of becoming an anonymous ‘other up the doors of knowledge, or prove your
user’ after purchasing, mfl ow enables buyers massive musical brain, and you could even
to build public profi les listing the tracks they’ve earn a few bob, too.
012
www.djmag.com
DJ482.upfront4.1.indd 12 18/1/10 10:33:31
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