10Watt
A typical day for Antonio runs like
this: “I get in at 8/30 am and do all my
emails. Then I personally prepare the
studios. I will organise a storyboard He adds: “If I don’t have a shoot then
for my own shoot and then brief the I will spend some time thinking about
staff. It’s all very organised - and the new set possibilities.”
client can easily follow the shooting Like most businesses, 10 WATT has We are still achieving studio rental
process. been affected by the recession – but fees which can be anything from 750
It’s always a happy place here. Antonio remains optimistic about euros a day up to 2300 euros a day.”
People love the light, the props and 2010 and beyond. 10 WATT is a very large and
the music. impressive studio set up with all the
“Clients have definitely cut back on attendant costs – but Antonio
We use Bowens Gemini Pro 1500 their budgets” he states. “They still wouldn’t change anything.
monolights all the time because they have their ideas for new catalogues He tells Litebook: “I have been lucky.
are just so totally manageable and etc but the associated costs of I found the right place at the right
virtually indestructible. Additionally styling, make-up and models can be time.”
we hire out a range of photo-tools for prohibitive in times like these. But we
clients who need them.” will survive. www.10watt.it
www.bowens.co.uk 29
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