McVirnEtienne
Macmanagedtotalkhiswayintoa
job as a junior at Metro Imaging in
London.“Ihadtobeabitcreativeto
getthatjob”hesays.“Ipersuadeda
friend who knew about printing
techniques to provide me with a
coupleofprintsthatIpassedoffas
myown.IguessitwascheatingbutI
was really desperate to find a way
intothebusiness.”
Hespentthenextthreeyearslearning
his trade. “I used to study
photographers’ images and always
tried to work out just how they
achievedtheirresults.”
Butwhenitcomestoimagecapture
heiscompletelyself-taught.
He holds no membership with any
photo-organisationanddoesn’treally
have any special photographer
mentors.
“Iamabitofa
But Mac admits: “I am a bit of a
control freak. I throw myself
control freak.
wholeheartedly into everything I do
andIhavetodoitonmyown.Noone
hasputastamponme–andfroma
Ithrowmyselfwholeheartedlyinto
creativepointofviewI’dsaythat’sa
everythingIdoandIhavetodoiton
goodthing.”
Headds:“ThemostimportantthingI
myown.”
everlearntasanassistantwashow
torunabusiness.Howtomarketit.”
Mac’s first big break on the music
photography side of his business
camebackin1994whenadesigner
friendwhowasdoingsomeworkfor
arecordcompany,askedhimtohelp
on a cover shot for the Jamiroquai
album: “The return of the space
cowboy”.
18
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