McVirnEtienne
“HecutoutalogofromagiantRizla “IfollowedupwithJamiroquai’s‘Half neverbrokeandtheequipmentwas
paper” recalls Mac. “And then we the Man’ and some shots for my always100%reliable.
spreadsomecannabisinthemiddle sister’sband. I have to say that I did try a
tohighlightthe‘spacedout’theme.” competitorproductatthattimebutI
Butassoonasthepostercampaign ThenIdecidedtogoforitcompletely hated it. There was no individual
hitthebillboardstherewasuproarin and went self-employed. I bought controlandIdespisedthefittingsthat
TheHouseofCommons. another Canon camera and a came with it. Additionally, the light
“Kidshadstartedstealingtheposters second-handBronica.” wasjustcold.WithBowensyouget
from bus stops and MPs were very cleanwarmlight.”
upset about the graphic display of HetellsLitebook:“Whenitcameto
this drug”, he adds. “The poster lightingIhadbeenusedtoemploying Moneywasstilltightatthattimefor
campaign eventually had to be nothing more than a couple of Mac - but some opportunistic work
reissuedwitharevisedPhotoshop’d readinglamps. for a camping equipment company
version.” enabledhimtoinvestina5x4camera
Iwentoutandspent£50onacouple andsetupadarkroominhishouse.
But the notorious campaign helped ofveryoldBowens750s–andthey
put McVirn Etienne firmly on the werejustbrilliant. LaterImovedup Thenonedaythephonerang.
‘musicshoot’map. tothe800Emonolite.Theflashtubes
©MvVirnEtienne
www.mcvirnetienne.com
Model:LukeGoss
www.bowens.co.uk 19
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