Screen Dec 09 P[3]:Screen Nov08 P3 21/12/2009 12:58 Page 3
CONTENTS
Editor’s comment
MANAGING EDITOR
The magic of
Jon Barrett
jbarrett@datateam.co.uk
colour
Tel: 01622 850044
Fax: 01622 851378
During a recent training event I was talking to an ex cement salesman who used a picture of a
brick wall to demonstrate the power of colour. The wall was an amazing mosaic of different
SALES MANAGER
colours and patterns. The person asked how many different coloured bricks were used in the
design. Various answers came back: five, ten, twenty. The answer was actually one. Once
Adam Kinlan
revealed, this ‘trick of the eye’ was simple. It wasn’t the bricks that were different colours, it was
akinlan@datateam.co.uk the mortar.
Tel: 01622 699170
Likewise, while studying for a product design qualification many years ago I was taught to
Fax: 01622 757646
always spray prototypes light grey before presenting them to clients. The idea was that by
applying a nondescript colour the client was more likely to appraise the product’s form and
function without being distracted by a colour they either liked or disliked.
DIGITAL FEATURES EDITOR Given that colour has the ability to delight and annoy in equal amounts, it is hardly surprising
Tracey Rushton-Thorpe
that an entire global industry exists to help people manage their colour choices well.
Assuming a company’s marketing department has researched their customers well and their
trushtonthorpe@datateam.co.uk
designers have translated the findings into the perfect colour choice, all the people involved in
Tel: 01733 266990
reproducing the final product should be duty bound to upholding the highest standards of colour
Fax: 01733 266990
management.
Whether its calibrating a screen, profiling a print engine or manually mixing an spot ink,
attention to detail is the answer.
SCREEN FEATURES EDITOR
Peter Kiddell Jon Barrett, Editor
peter.kiddell@pdsconsulting.co.uk
Tel: 01226 249590
Fax: 01226 294797
PUBLISHER, Kathy Ambrose,
kambrose@datateam.co.uk |
ADMINISTRATOR, Sarah Cox,
scox@datateam.co.uk |
CIRCULATION, Karen Wright,
kwright@datateam.co.uk |
DESIGN & EDITORIAL PRODUCTION, Design and Media
7 11 16 19
Solutions,
studio@desginandmediasolutions.co.uk
REGULARS
COVER STORY
5 NEWS
Page 12
Total Average Net Circulation per Issue, 1st Jan 2008 to 31st Dec
2008: Total Net Circulation: 7,000 5 DIARY
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ember 2009
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Published in Great Britain by Datateam Business Media Ltd,
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Tel: 01622 687031, Fax: 01622 757646,
The editorial photographs/materials in this issue/are courtesy of the
suppliers whose products they feature. The Editor and Publishers do not FEATURES
necessarily agree with the views expressed by contributors, nor do they
accept responsibility for any errors in the transmission of the subject
10 SCREEN: Don’t gamble with
matter in this publication. In all matters the Editor’s decision is final.
Colour reproduction by Design and Media Solutions
process control
15 CASE STUDY: Facing the facts
about fine art
vol 59 no 12
16 DIGITAL: POP goes the budget
llll llll llll llll llllInside: News Screen: Glass Digital: POP Case study What's New
Visit us at
www.spdi-online.com December 2009 l SCREEN PROCESS AND DIGITAL IMAGING 3
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