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COVER STORY
At 24/7 Design & Print Ltd in Warrington, from left to right, Garry Brown (MD of
Fastsigns Peterborough
YPS), Alan Burton (MD of 24/7), Loic Delor (MD of Josero).
standard of OEM inks. After looking at several with them? Once you switch to Triangle, we Truth - Many ink jet owners are struggling
different inks and testing them rigorously we consider you to be part of our inky family and with cash flow, just like everyone else at the
chose Triangle™ inks because they easily out- we encourage you to talk to us. On top of that, moment and would welcome ways to cut their
performed all the others. We were not only all of our dealers offer service contracts and costs. Choosing Triangle products via Josero's
looking at the ink but at the whole package these are invariably cheaper than the OEM network of dealers will substantially cut your
including cartridge or bulk system quality along offerings. So, you can save money on your ink costs and will not compromise your print
with the reliability of the chips used because and your service contract. Spare parts? quality. We can't guarantee that you'll be
we'd had problems in this area before.". Triangle offer spares for virtually all printers at immediately stinking but you'll certainly be
competitive prices. We will sell them to you or richer.
Sales advice and support to your engineer. We're not just talking about To sum up, if you don't at least talk to
Myth – All third part inks are sold over the cleaning swabs; we hold the whole range of Josero or one of their dealers you must be
telephone by box shifters. parts from print heads through the tubing to barking mad - or be very rich! The team at
Truth – Not all third party inks are sold by the pumps. Josero and their dealers are committed to
box shifters. Josero don't do telesales and Customer testimonial - Richard Towers of providing a reliable and competitive alternative
virtually every one of Josero's staff is from an Fast Signs said “The conversion to Triangle to OEM inks. They are also totally committed
inkjet background, all with a very technical inks couldn’t have been easier. We could have to hold sufficient stocks to ensure there is
slant. Josero or one of their dealers will always done it ourselves, however, Josero made a never an ink drought for their customers.
be happy to visit you to discuss your options. point of sending an engineer to carry out the With their growing investment in R&D the
Our combined aim is to grow our market share conversion. It only took one hour and we were product range Josero offer is due to expand
and then keep our customers for the long term printing again using all our original profiles. throughout 2010, and many new products will
because our products work and our support is Our machine has always been reliable and be launched at Sign UK in April 2010. All the
consistently good. After all, we know there will continues to run perfectly with Triangle inks. team will be there to welcome you on the
be plenty of box shifters ringing our customers We should have done it sooner!" Stand F2.
trying to sell them cheap ink.
Customer testimonial – Sales Director, More money than sense For further information contact Josero at
Nick Little from Trimwel in Ireland, who are Myth - Everyone who owns an inkjet printer is info@josero.com or call +44 (0) 1223 870
Josero’s Irish dealer said “The level of service stinking rich and has money to burn. 260. llll
we receive from Josero is excellent. The team
is always available with help and support both
YPS Team looking at print samples
for us and our customers.”
Conversion and ongoing technical
support
Myth – Converting to a third party ink is a
risky business and once you start you are on
your own. Only the OEM's have the service
coverage to ensure that if you have a problem
you will be able to get it resolved quickly. The
OEM's are the only people who have the staff
able to answer your technical enquiries and the
spares needed for a repair.
Truth – The 'Triangle truth' couldn't
actually be further away from the myth. Both
within Josero and also throughout our dealer
network we have service engineers and people
experienced in using this equipment in the real
world. Have you ever tried telephoning one of
the main OEM distributors for a little technical
chat when you don't have a service contract
Visit us at www.spdi-online.com December 2009 l SCREEN PROCESS AND DIGITAL IMAGING 13
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