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COVER STORY
Josero kills the myths
about alternative inks
It isn’t just politicians who spin, there is a veritable whirlwind of spinning that
goes on within the ink market. Josero, Triangle Inks' UK and Ireland master
distributor presents some hard facts about Triangle inks
O
ne of the factors you have little control Truth – There are third party inks and there have been making third party digital inks for
over is the cost of your ink. Printer are third party inks. Some are very cheap longer than any other manufacturer. Having
manufacturers are quick to imply that indeed but you do get what you pay for. over 100 installed sites within the UK, none of
using any third party ink will render your Triangle inks are not the cheapest third party these have ever had a problem with the
maintenance contract invalid and possibly inks on the market but they are the best reliability of Triangle inks. Triangle inks are
damage your printer. This is a powerful and quality and can still save you 50% over the completely colour matched ink set to ink set
convincing argument because, in most price of OEM inks without any reduction in against the OEM inks, in fact many times
businesses, if the printer breaks down the quality and service. Triangle will not only match the OEM ink set
business grinds to a costly and stressful halt. Customer testimonial - Twentyfourseven, but will also give you an extended colour
Companies selling printers make handsome in Warrington, who print everything from gamut particularly towards the red end of the
ongoing profits on the sale of inks and service signage and posters to leaflets, labels and spectrum where some other solvent inks can
contracts and so will obviously suggest that books switched their Mimaki JV3/160SP and be lacking.
changing anything leads to potential disaster. Mimaki JV33/160, to Triangle™ Inks in May Customer testimonial – Richard Towers,
It doesn't have to be like this! By speaking to this year. Alan Burton, Managing Director of Production Manager and co-owner of Fast
the right people and carefully choosing the twentyfourseven said “We are delighted with Signs in Peterborough said, “We initially
correct products you can substantially cut your our conversion to Triangle™ inks. Not only are changed to Triangle™ inks because of the cost
costs without compromising on print quality. we saving 50% on our print costs, the quality savings we would make, however, the print
Lets take a look at some of the main of the product is also superb." quality is fantastic. We even get slightly better
arguments put by the OEM's against changing colours than with the OEM inks.”
your ink. Reliability
Myth – Third party inks are unreliable, damage Quality
Cost your printer and don’t match the colour gamut Myth – Third party inks will clog your print
Myth - Third party inks are cheap but don’t of the OEM inks. heads so you're better staying with the inks
work as well as OEM inks and so end up Truth – Again, you get what you pay for. that the printer manufacturers make.
costing you more in the long run. Triangle inks are completely reliable. Triangle Truth – Triangle not only make inks to be
sold under their own name but also make inks
for printer manufacturers. How many printer
manufacturers make ink? Who would you trust
to make ink, a printer manufacturer or an ink
manufacturer? Triangle inks are certified by
many print head manufacturers around the
world such as Xaar in the UK. This means the
Triangle inks will have often been developed
for specific print heads before the printer
manufactures have even begun to build their
printer. Given this level of integration it is
simply ludicrous to imply that Triangle inks
won't jet reliably through your print heads. On
top of this, Triangle's ink train warranty, which
is the most comprehensive in the industry will
cover the costs of any repairs to the printers
ink train should the damage be proven to have
been caused by Triangle inks. All Triangle inks
are also covered by Triangle's worldwide ink
durability warranty.
Customer testimonial - Your Printing
Supplies (YPS) is Triangle's dealer in the North
East.Managing Director, Garry Brown said,
Stock being kept in Cambridge “We wanted to find the right quality alternative
digital ink which would perform to the
12 SCREEN PROCESS AND DIGITAL IMAGING l December 2009 Visit us at www.spdi-online.com
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