14th Dec Pixelk.e$S:Layout 1 09/12/2009 17:30 Page 6
> > I N D U S T R Y
S O A P B O X
CARD FRAUD
ANDREW BLOGG, LONDON CAMERA EXCHANGE, DEVON
In this day and age we are all is useless if the card has been cloned, goods they didn’t order delivered to
acutely aware of credit card fraud. the terminal will still give the all clear if their home? Read on. worth putting a few questions to the
The credit card companies lose the real owner of the card is oblivious The criminals are getting cleverer. possible fraudster like:-
millions of pounds every year to the fraud. They will ask for a 24 hour delivery Where are you phoning from? Are
through fraudulent card use, so The other supposed safeguard for the service and wait around at or near the there no camera shops near you?
what safeguards are in place for retailer is the banks' own credit card address until a delivery van shows up. That sort of thing.
retailers? Well, to be blunt, NONE. checking system - which you have to They will then pretend to be the owner I know these are common sense
It is all done at your own risk. pay for - but that does not work for the of the house or flat and sign for the questions but it’s surprising just how
What about card terminals? I hear very same reason as mentioned package and that’s it, they're off . The many retailers get caught out.
you ask above. only winner in this is the criminal. The simple answer is to refuse to sell
Well they do have a system in place Hold on though. Surely the real owner I know we have all been tempted by large items mail order. If the sale
that does ask for an address check of the card is going to know the Nikon D3, D700 or equally similar sounds too good to be true, it
and a postcode confirmation but this something is wrong when they get high value mail order request but it is probably is.
R E TA I L N E W S
ELECTRICAL AND IMAGING GIFTS ON THE UP
John Lewis stores, the yardstick by retailer reported imaging and audio “The electrical gift trend can also be
which we often measure high street amongst the most popular gift seen in imaging,” said the John
retail, has reported an electrical ranges in its figures at the end of Lewis report, "with digital photo
surge on the gifting front, with November, with particular iPod frames up 81 per cent on last week,
consumers snapping up gadgets to accessories selling at a rate of one compact cameras up 20 per cent and
give as Christmas presents. The unit every twenty seconds. camcorders up 30 per cent.”
M A N U FA C T U R E R N E W S
KENRO EXPAND
INTO IRELAND
Kenro have appointed Brendan
Denihan to the newly created role of
Area Sales Manager for Ireland. To
further reinforce their presence in
Ireland, the company has also opened
a branch in Dublin.
Brendan will be responsible for selling
Kenro products and developing the
Kenro brand, in both Northern and
Southern Ireland. He has a wealth of
experience in the photographic
industry, having spent 16 years
working for various imaging
companies including 11 years as
operations manager with Portobello
Distributors. Brendan joins Kenro from
Spectra Retail Group where he was expansion. I'm sure that Brendan is the
senior product buyer. right person for this challenge. Our
Kenro Managing Director, Paul Kench existing clients, together with new ones
is delighted to welcome Brendan to the will all benefit from both Brendan's
Kenro team: "The Irish market is very presence and our new branch in
important to the continued growth of Dublin."
our company and we've been looking Kenro's Ireland office is at 26 Upper
for the right person to head-up this Pembroke Street, Dublin 2.
06 PIXEL
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