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LEAN BUT NOT PHOTOKINAEXPANDS FOR
HUNGRY IMAGING PROFESSIONALS
BEWARE THE DANGERS OF RE-STOCKING
It has been announced that Meet the Professionals at
Efficient management should resist Accurate forecast of demand can yield photokina will be intensifying its photokina. Meet the Professionals
the temptation to increase inventory substantial benefits, lowering costs and support for imaging professionals provides room for discussions
now that there are signs that improving efficiency.’ this year. The supporting and is also the key meeting place
customer demand may be inching IOM says that lower stockholdings programme, which is targeted at for imaging professionals from
up. The Institute of Operations produce benefits for both suppliers and professional trade visitors, will also around the world. With its
Management (IOM) has warned that customers. Edwards says ‘A mutually have a new concept: "Meet the central stage, it is both a
the benefits generated by reducing advantageous partnership between Professionals" at photokina will be dialogue platform and a
stock holdings during the past year supplier and customer, rationalising positioned in Hall 4.1 and marketplace for the world of
should not be squandered by stock levels held by both, should mean expanded to include product professional photography. The
restocking to pre-recession levels. If that the customer is never without ranges that are specifically product groups Large Format
demand has bottomed out and is adequate supplies but that waste is targeted toward professional Printing and Fine Art Printing will
now on the up again then more taken out of the supply chain. photographers and imaging also be of special interest to
inventory may be needed – but not Reduced delivery quantities benefit both specialists. professionals.
too much! supplier and customer by improving The exchange of views and ideas photokina - World of Imaging
Instead, businesses could use the cash flow, reducing warehouse will be at the center of the new will take place on 21st – 26th -
advantageous trading conditions to requirements, and sharpening and expanded presentation of September 2010 in Cologne.
improve supply and understand efficiency.
customer demand better. Industry should take advantage of the
Leonie Edwards, Manager – IOM, massive improvements in supply chain
INCENTIVES
says that now that inventory is lean speed and efficiency achieved in recent
opportunities must be taken to years – efficiency gains which
RICOH’S FESTIVEDEALER
maintain that situation and to take themselves have made a significant
advantage of the benefits deriving contribution to the lean business COUNTER STAFF INCENTIVE
from the imposed reductions in stock philosophy.’
levels. IOM says that suppliers and customers Ricoh has announced a Dealer Counter Staff incentive designed to reward
She says ‘Businesses coming out of must now, as always, determine the Sales people’s exceptional efforts over the Christmas and New Year
the recent hard times have inevitably compromise between the availability of period.
learned new means of efficient product when the customer wants it, Sales staff can now claim a £5, £7.50, £10, £15 or £20 cheque,
operations at relatively low stock and the cost of achieving the supply. At depending on the Ricoh model sold between 1st December 2009 and 31st
levels. Stock is waste – if you know the present moment in the economic December 2009. The models that this incentive applies to are:
when a customer wants your product cycle it makes sense to carefully R10 a £5 cash back CX1 a £7.50 cash back
then there is the opportunity to deliver examine more resourceful ways of CX2 a £10 cash back GX200 a £10 cash back
without having to carry the added meeting demand rather than laying in GRD a £15 cash back GXR a £20 cash back
cost of that stock investment yourself. costly stocks ‘just in case’. New dealer sales orders for £2000 upwards can also qualify for a free
Christmas hamper.
3D at Home
similar way to the
3D Technology will Boost Blu-ray Sales
approach to consumer
education in the benefits of
Following the success of 3D in the cinema there cup being shot in 3D, the technology will gain HD. By the second half of
is a major industry push behind establishing 3D ground fast. The Futuresource Entertainment 2010 at the latest, 3D-
in the home, and looking to 2010, the Summit in June in London will also focus heavily Ready TVs will be widely
undoubted highlight will be the emergence of on the platforms and available from the major
3D on Blu-ray. The quality and the experience technologies that will power 3D through the brands in both the US and Europe.
of High Definition via Blu-ray disc is stunning consumer adoption curve. The robustness of the whole packaged media
and for those consumers not yet convinced by TV set manufacturers are already promoting business continues to surprise people. With
the High Definition experience, 3D will be 3D-ready sets and there is continued efforts to minimise online piracy and
another key selling point and a huge reason to expected to be a major US push on these perhaps further contractions in the release
upgrade. devices in 2010. In order to window between theatrical and BD release, the
Broadcasters are also increasingly looking to ensure a unified and high quality experience impact this could have could be colossal. In
3D to enhance the viewing experience and for 3D, the Blu-ray Disc Sweden, even CD sales saw a double digit
stimulate pay TV revenues. With Sky's plans to Association is working on standards for a 3D surge following anti-piracy legislation earlier
launch a 3D channel and elements of the world BD format. Awareness of 3D will be driven in a this year.
by Jim Bottoms, Company Director
01582 500169
012PIXEL
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