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> > I N N O V A T I O N
ANYTHING BUTORDINARY
WHOEVER SAID YOU WERE JUST A CAMERA SHOP?
A FEW ADD ON SALES TO INSPIRE AND BUMP UP YOUR PROFITS.
Throughout the year, we have
spoken to retailers who testify happy to talk about trade prices. hand, making them ideal for photo
that diversity is the key to the retailers can sell them, particularly sharing and impromptu business
success of their business. With if they're selling camcorders, so presentations. Epson's EB-W8 is
profit margins and potential why not?" portable and features USB input for
audiences of more traditional direct picture viewing without PC or
staple products like compacts PROJECTORS Mac.
and DSLR (even though both are For the movie makers amongst The larger Epson EH-TW2900
still tipped for positive movement your consumers, televisions can projector is full High Definition and
in the near future), many stores also be a profitable range if you features a high contrast ratio of
benefit from stocking and selling have room to stock and display 18000:1 and wide connectivity for
as many add-on products as them. High definition sets in easy connection to DVD/Blu-ray
they can. Conventional options particular are great for those who player, digital TV Tuner, set top box,
here include memory, power, like to manipulate and view their games consoles, computers and
bags, tripods and lenses, frames, digital images, as well as their digital cameras. These are all
albums and of course printing! high definition videos. applications which might appeal to
But what's to say you should stop Advert, Film & TV companies On a smaller scale (and price tag), your consumer base and these
there? Your individual customer base worldwide. But, there is a growing projectors are an option retailers products are a great way for
has other shopping needs too and if market for clapper boards for should be considering. imaging-specialised retailers to pull
you can tap into some of these then enthusiast, novice and even family Sue Burgess, Marketing Manager at in some of the valuable home cinema
you stand to reap a bigger share of movie makers. We produce clappers Epson, says "I would suggest that business - one of the few areas
their spend. By extrapolating their boards to suit every budget from your readers should look at adding which has fared comparatively well
interests from their photography £15 to £1500 but our killer best projectors to their range. in the recession.
hobby and by knowing your local sellers in the retail market are our "Why does a professional Now, it's fair to assume your
demographic, you can make an £29.99 black and white board and photographer need a projector? It average customer has an interest in
educated guess at other products our £39.99 white board. can display images without the cost photography and appreciates their
which might spark your customers' "We have had huge on-line success of printing, it can display (and sell) photos. They've probably got a large
interests. selling these direct to the public but larger prints and it's the perfect, collection of them but like most
many retailers we approach meet us portable way to present portfolio. consumers, they probably store most
CLAPPERBOARDS with resistance, and its a shame Camera clubs definitely need one on their computer whilst their old
With a growing number of cameras because these products offer retailers too, to share images with other prints sit around gathering dust.
featuring high definition video, and great margins and added value to members without crowding round a
a definite resurgence in the the product range. PC screen. Projectors also help to SCANNERS
camcorder market, all imaging "So who is turning us down? create an inspiring atmosphere by Obviously, you can sell frames and
retailers could profit from targeting Companies like Jessops, just one bringing back the nostalgia of the albums to display these in, but how
budding filmmakers, be they the outlet where we went in and were ‘slide show’. They're ideal for about something to digitise those old
family video market or amateur thrown out on the street by our ears choosing a short list when judging a printed photos, so they can keep
professionals. As well as the because the outlet was a CAMERA photography competition." their whole collection in one place?
cameras themselves, there are a outlet not a VIDEO outlet. In a The two major options for retailers Relatively new to the market, Digital
multitude of accessories that will recession, can any camera shop are portable and non-portable Film Scanners enable consumers to
appeal to this audience including afford to be so picky? The bottom projectors. Some portable projectors scan their negatives and slides that
high capacity memory (a necessity line is if we can add value to retail are now so small they fit into pockets they never got round to having
for digital moviemaking), writeable outlets by supplying these and in the palm of the user's printed and have digital copies of the
DVDs and tripods for the more units then we photos. They're hugely
serious filmmaker. are
Clapperboard.net comments "With
the availability of web sites like
YouTube and with access to
equipment to create videos now
cheaper and more widely
available there has never been
such a demand for making short
films and movies. For years we
have been supplying
clapperboards to the Big Movie
Sheds like Pinewood, TV companies
like the BBC and other professional
018PIXEL
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