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News
Business-led campaign to transform work
experience into work inspiration gathers
momentum in first 90 days
Work Inspiration campaign led by Sir Stuart Rose on track to
what would make a candidate most employable,
73% cited relevant work experience followed by
meet its target of improving 100,000 placements by
work placements at 51%.
The Work Inspiration campaign builds on CBI
September 2010, as champion companies including M&S, BT, research into high quality work experience and its
Serco and Chime articulate commitments
2007 report, ‘Time Well Spent’. BITC and CBI will
be working together to ensure more employers see
value in providing placements for young people and
T
he Work Inspiration campaign apprenticeship programme and, in the New Year, that the work experience they offer really delivers
(www.workinspiration.com), launched on will launch a 'federated Work Inspiration' valuable opportunities to understand the world of
September 15th with a Big Conversation between programme - where it will provide a 'hub' for the work and gain vital skills.
100 chief executives and 100 young people, has young people who will then be 'subbed' into Also revealed today was a new interactive portal
achieved major success in its first 90 days, Sir Stuart partner organisations. created by U-Explore to provide essential tools to
Rose confirmed to business leaders today at Industry sectors are initiating better work help employers provide motivating and inspiring
Business in the Community’s AGM. experience for young people with Channel 4, introductions to the world of work located at
"We are seeing nationwide momentum on this Capgemini, Freshfields and Wates Group the latest www.workinspiration.com.
issue to mobilise business and catalyse change. companies to get involved. Big Conversations to The corporate sponsors of the Work Inspiration
Businesses of all sizes and types, public and private, turn work experience into work inspiration will be campaign are Accenture, BT, Chime
are committing to make a change and review and driven by Capgemini for the professional services, Communications, Marks & Spencer, McDonald’s,
improve the work experience they offer. We are and there will also be a programme for the media National Grid, Royal Mail and Serco.
inspiring young people about the world of work sector, the sports sector, and for rural and It has been developed, and supported by a range
and highlighting the fact that there are many paths agricultural industries. of partners. These include: Arrival Education,
to success," said Sir Stuart Rose, chairman of Following the national launch in London in Backing Young Britain, British Council, Career
Business in the Community (BITC) and executive September, regional gatherings of employers and Academies UK, Council for Social Action, City and
chairman of Marks & Spencer. young people are now being planned all across the Guilds, Department for Children, Schools and
Work Inspiration is a national business-led UK, kicking off with Leeds, Manchester and Families, Edge, Enterprise Insight, Institute for
campaign for employers across the UK to provide Birmingham in early 2010. Education Business Excellence, National Council for
better quality and more inspiring work experience Compelling research has revealed that work Work Experience, National Education & Employer
for young people. In the first milestone update since experience can be pivotal to young people's future Partnership Taskforce, NESTA, Talent & Enterprise
the launch, significant progress was revealed by aspirations. In a study from the b-live Foundation, Taskforce, The Prince’s Trust, Teach First; Trident
businesses of all sizes and in all sectors. M&S has almost two thirds of all teachers said that the from Edexcel, UK Commission for Employment &
committed to offer 2,500 work placements for July strongest tangible benefits to students come from Skills, U-Explore, WEXO, WorldSkills 2011, Young
2010 and Chime Communications will provide 200 work experience. Second, but a long way behind, Enterprise.
placements, representing 20% of their workforce. are open days and enterprise initiatives at 7%. This
BT has integrated Big Conversations into its current matched the opinion of employers – when asked trianglertwww.workinspiration.com
Uncover geological maps for free with OpenGeoscience
D
iscover if you live on rocks from an extinct download via the GeoScenic web portal as part of
•
Luton and Stevenage sit on the same rocks as
volcano, in the middle of an ancient river or OpenGeoscience. the White Cliffs of Dover. These formed when
deep under a Caribbean-like sea teeming with These include photographs of recent floods in much of Britain was covered by a shallow sea
exotic creatures. This is now possible with the Britain, erupting volcanoes overseas, cave that was full of tiny animals which accumulated
British Geological Survey’s (BGS) release of exploration in Yorkshire in the 1930s and the British on the sea floor to form chalk
OpenGeoscience. Science Association’s major historical collection of
•
Spectacular examples of rocks which formed
OpenGeoscience is a new web service that earth science photographs, as well as many pictures when lava entered the ocean can be seen on
provides geological maps for the whole of Great of classic geological localities and landscapes. the tidal island of Llanddwyn
Britain, images from its extensive collection of Dr Keith Westhead, Head of Information Delivery,
•
Glasgow is built on the remains of an ancient
photographs and a wide range of other digital BGS said “OpenGeoscience provides the public with tropical forest
information – all for free. a wealth of geological information including maps,
•
Nottingham’s Castle Rock was formed on a
The BGS has been making geological maps of photos and digital data, which they can combine wide plain with seasonal rivers much like the
the UK for 175 years and this is the first time maps with other environmental information to help Colorado River basin today
of such detail will be made freely available using understand the world around them.”
•
The Lizard peninsula in Cornwall is made of a
the internet. These maps are based on the standard OpenGeoscience is free for teaching, research slice of ancient ocean floor
BGS geological map at a scale of 1:50,000. This and other non-commercial activities. Dr Steve
enables resolution of geological details to about 50 Drury, Senior Lecturer in Remote Sensing at the Professor Paul Smith, Head of School, Geography,
metres on the ground – essentially street-level - a Open University said “It is a world first and, in my Earth & Environmental Sciences at Birmingham
world first in terms of releasing country-wide opinion, a development of major public interest by University, says, “The amount of online material
information at street-level scale. literally putting geosciences 'on the map'. It will provided for educational purposes by BGS has
Since 1891 the BGS have been collecting become a kind of 'GoogleRock' for a great many increased very considerably over a short time-scale,
images of geological interest from around the UK people.” and has the capacity to transform the way in
and further afield. Up to 50,000 of these images, which geosciences are taught in universities.”
now part of the BGS National Geological Search for your own local area to find out more:
Photographic Database, will be freely available to • Edinburgh lies on an extinct volcano trianglertwww.bgs.ac.uk/opengeoscience
December 2009
Visit NEC at the BETT Show
Stand E90
11
Grand Hall Olympia, 13-16 January 2010
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