A Scranton Gillette Communications Publication
NOVEMBER 2009
VOLUME 8 NUMBER 10
A Scranton Gillette Communications Publication
NOVEMBER 2009
Lawn &
VOLUME 8 NUMBER 10
Tech Talk: E-Commerce
Garden
Green Goods: Cyclamen
Recycling Horticultural Plastics
Eco-Friendly Products
Retailer
inspired solutions for profitable business Visit us on the Web at
www.lgrmag.com
Retailer
inspired solutions for profitable business
INSIDE THIS ISSUE:
On the cover: In spite of the year’s fl agging econ-
omy, outdoor living is still a big consumer trend.
Features
How can you help your customers make their
backyards more beautiful? (Photo: STEPABLES®)
GREEN GOODS
16
Here Comes Cyclamen
Poinsettas are classic holiday plants for a reason, but for the fashion-forward shopper
and creative gift giver, cyclamen are it for this holiday season. By Faith Savage
TECH TALK
23
Weave a Profitable Web
“If you build it, they will come”? The process of building an e-commerce site is only the
beginning for a garden center retailer. By Ashley Puderbaugh
TITLE: MERCHANDISER OF THE YEAR
DIRECTOR: LAWN & GARDEN RETAILER
PROMOTIONAL STRATEGIES
SCENE: THE FINALISTS!
29 Gifts That Keep on Giving
Let your best customers know how much you appreciate them. By Janna Benitez
Columns
Our online-exclusive feature, with more
photos and information from each of the 2009
Merchandiser of the Year fi nalists, is now
14
PERSPECTIVE
live. You can also go to the feature directly:
Dare to Be Diverse
http://bit.ly/LGR-MOY.
Things were pretty rough in my garden center last year. How can I add to my bottom line? By P. Allen Smith
Each page contains a link to vote for your
favorite before the polls close on Dec. 15.
35
POHMER ON...
Making Dreams a Reality
Ideas are swirling around the industry for a nationwide grassroots marketing campaign. By Stan Pohmer
Product Focus
DEPARTMENTS
18 Eco-Friendly Products: Recycle THIS! 6 EDITOR’S REPORT
Pots, fl ats and other horticultural plastics can be a challenge to recycle. But the
options are expanding, and programs are cropping up in communities all over
8 HEADLINES
the country to handle these products. By Arthur Cameron
12 CALENDAR
38 MARKETPLACE
31
Pots & Planters
45 AD INDEX
32
Landscaping
46 CONSUMER TALK
34 Outdoor Living
4 Lawn & Garden Retailer November 2009
www.lgrmag.com
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