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areas, and is hardy in Zones 3 to 9. to label properly. They receive merchandising materials ucts meet their quality expectations. By participating in
It blooms in full sun to partial shade and are listed on the VeriFlora website. the Preferred Retail Program, fl orists and garden centers
and reblooms without deadheading. Quality is one of the defi ning cornerstones of the can help to close the loop on quality.
But this “holy grail” of Hydrangea VeriFlora program. Consumers seeking products that VeriFlora certifi cation has gained widespread recogni-
arborescens, in its long-awaited pink have been produced in an environmentally and socially tion in the cut fl ower, potted plant and material input sec-
hue, is special for another reason: Its responsible manner still want to be sure that these prod- tors. Scientifi c Certifi cation Systems has certifi ed more
sales will help raise money for breast
cancer research.
Proven Winners is dedicated to
raise at least $1 million for breast
cancer research and will donate $1
for each ‘Invincibelle Spirit’ sold.
The Breast Cancer Research Foun-
Year-Round Fixture
dation was a natural partnership
choice for ‘Invincibelle Spirit’, said
Tim Wood, product development
and marketing manager at Spring
Meadow Nursery: “More than 90
percent of the money raised by
BCRF goes directly to research,”
Wood said. “It’s a far-reaching cause
that’s meaningful to many of our
customers.”
The retail introduction of ‘Invin-
cibelle Spirit’ opens up new fund-
raising opportunities with nurseries,
garden centers and community orga-
nizations. Spring Meadow Nursery,
the offi cial licensee of ‘Invincibelle
Spirit’, placed a BCRF donation
BH3000 Basket hanger
widget on their website to further
assist the cause.
Proven Winners ColorChoice
fl owering shrubs are developed by
Spring Meadow Nursery, Inc., in
Grand Haven, Mich. For more infor-
mation, visit springmeadownursery.
com or provenwinners.com.
SCS Launches VeriFlora
Retailer Program
For retailers who want to show
BH3000 Basket Hanger
with optional wreath kit
their passion for greening the world
around them — with a big name to
back it up — the VeriFlora Preferred
Retailer Program is now available to
fl orists and garden center retailers
interested in promoting the sale
Display hanging baskets and wreaths!
of VeriFlora-certifi ed cut fl owers,
greens and potted plants. Stores will
Get more for your dollar out of this multi-season display. The BH3000
be listed and linked on the VeriFlora
website for easy customer access.
basket hanger quickly converts into a high-capacity holiday wreath
“The program provides a new
opportunity for retailers who want
display. The heavy-duty, galvanized steel frame features tool-less,
to proactively demonstrate their
snap button assembly that will have you selling product in minutes.
commitment to sustainability, and
differentiate their fl oral business or
garden center,” said Michael Keyes,
VeriFlora certifi cation manager
at SCS.
Call 800-852-3443 or
Under the program, SCS trains
retail staff about the environmental,
visit www.poly-tex.com
social and quality requirements that
for a free catalog.
certifi ed growers and handlers must
meet. Once this training is com-
pleted, stores learn how to imple-
©2009 Poly-Tex, Inc. All rights reserved.
ment quality-control measures such
as cold-chain management and how
Write in 784
www.lgrmag.com November 2009 Lawn & Garden Retailer 11
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