PROMOTIONAL STRATEGIES
month. To add a personal touch you
Sending your customers little tokens of your appreciation during the busy holiday season is can also customize pictures to cor-
one great way to grab their loyalty for another year. From simple holiday cards to T-shirts respond with certain months of the
personalized with your company’s logo, any gesture — regardless of size — will show your year, like a little league team that
most valuable customers that you care about them. you sponsor, a local toy drive, etc.
These images offer a glimpse into
what your business is all about and
enforces the relationship you want
to create: You’re a friend, not just
another business.
Wearables
Everyone loves free shirts and
other apparel, especially if it means
they can show support for their
favorite garden center while sporting
their freebies. For the customer, it’s
a thoughtful gift that’s also useful,
and for you, it’s a moving billboard
that will be seen by potential cus-
tomers all over town. Depending
on your customer base and your
budget, you can mix and match
items like hats, T-shirts and sweat-
shirts, or simply stick to the one that
fi t your business.
Mugs
Perhaps the most-used item in
any kitchen cabinet is a coffee mug.
Giving a branded mug to your cus-
tomers will keep your company
on the tip of their tongue. If they
happen to be considering a major
backyard project for the spring or
are trying to up their curb appeal
for a home sale, there’s no better
way to open their eyes to your
business than with a strong cup of
joe. To add a little spice and hol-
iday cheer, you can fi ll them with
candy, a gift card or other goodies
before delivering.
No matter what you choose, make
sure to take time to thank those who
support you all year long. Taking
that extra step to make a kind ges-
ture toward your best customers will
go a long way in ensuring that they
keep coming back next year.
Janna Benitez is a senior product
marketing specialist at Vistaprint,
Hardy To All Zones
which provides personalized prod-
ucts and services for small busi-
nesses. For more information, visit
Hines Horticulture remains committed to delivering the highest quality and optimum
www.vistaprint.com.
selection of plant material, along with providing the industry expertise and service you
have always depended on. We utilize our demand and supply expertise to develop integrated
growing and distribution strategies across our seven nurseries and 3,000+ acres - ensuring
delivery of the highest quality and broadest selection of plants, across all zones, in the
LearnMore!
For more information
quantities and at the time you expect.
related to this article, go to
www.lgrmag.com/lm.cfm/lg110904
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World’s Gardens to You
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Call 866-68-HINES (866-684-4637) or visit www.hineshort.com to discover the full depth of Hines Horticulture’s services.
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30 Lawn & Garden Retailer November 2009 www.lgrmag.com
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