PROMOTIONAL STRATEGIES
GIFTS
Th at Keep on Giving
The busy holiday season is a perfect
he holiday season is here, and you’ve small gift card to help drive additional traffi c to
time to let your best customers know
how much you appreciate them.
T
got plenty to worry about already. In your garden center after the holidays.
addition to the usual company busi-
ness, the holidays bring pressure Reusable Bags
to sell ornaments, strings of lights, It seems that everyone is ditching paper and
custom wreaths and live trees; organize and staff plastic bags to jump on the eco-friendly band-
By Janna Benitez holiday open houses and events; and juggle events wagon. This trend offers a number of unique
with your own family and friends. It’s all “busi- benefi ts during the holiday season. The fi rst:
ness as usual” as Christmas nears. With this whirl- You’re giving a gift that gives back. Instead of
wind of happenings, it is easy to overlook a vital simply giving the bags to your customers, you can
aspect of the business: caring for charge a nominal fee and donate the proceeds to
your customers. Holiday charity. Even if you decide to give the bags away,
sales will help drive you will gain brand recognition whenever you bag
customers to your is used — in your store, a competitor’s shop or just
business for gift and around town. Not only will your customers gain a
decorating purchases, useful gift, but you’ll also gain countless views of
but this is also a time to your brand.
thank them for their loy-
alty during the previous Calendars
year. Sending or giving a With the holiday season ushering in a new year,
small token of your appre- there is one gift that all of your customers can use:
ciation to your customers will go a long a calendar. Creating a custom calendar for your
way in building up customer loyalty. No business is not only timely, but it also allows you to
matter what your budget, here are fi ve add key event dates, sales and coupons into each
solutions to extend a perfect thank-you
to your patrons during the holidays. It
may be too late to get these out before
2009 is over, but it’s never too early to
start planning for the future.
Holiday Cards
Perhaps the easiest and
most cost-effective way to let
your customers know you’re
thinking of them over the
holidays is a holiday card.
There are solutions across
all price ranges, in stores
and online, to get out your season’s
greetings. A great way to add a personal
touch is to personally sign or add a note
to each card. If you want to reinforce your
brand image, you can also create a card with
a wintry image of your business or include your
logo on the front or inside of the card. Holiday
cards also offer the ability to insert a coupon or
www.lgrmag.com November 2009 Lawn & Garden Retailer 29
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