Ni Oct09 PG06-07.PASSED:NOV_08_p.6-13_News_legal.qxd 24/09/2009 09:17 Page 7
Ni K+J Review
Cuddledry
Over at Healthquest, Managing Director success. It’s reported that 2% of all children aged 3-6 in the UK now own one.
Ashwin Mehta was keen to explain why all “Our mission is to create a high quality range of children’s travel products that
nursery retailers should stock his range of facilitate the perfect journey,” said his UK Sales Chief Toby Davies.
organic toiletries: “A range of toiletries is Brand new from Trunki and an Innovation Award Finalist, was the
like a form of passive marketing. If you BoostApak, developed in partnership with JMDA. “The law requires all children
sell a buggy, the chances are that under 12 years old or 135cm in height to use a booster seat, so it’s important
customer might not come back for a to have one to hand but it’s hardly convenient to be carrying one around all
couple of years, but toiletries run out the the time. BoostApak is the ideal solution; a spacious, hand-luggage
and have to be replaced, so you are approved rucksack which doubles as a booster seat, perfect for car pooling
giving them another reason to and family holidays,” said Toby.
come back and spend again in Over at OiOi, Simon Russell of Cheeky Rascals was also pleased with how
other areas.” Ashwin added that the British Pavillion had performed: “It’s been a good show. The BPA stand has
although organic toiletries began acted as a focus for UK buyers, which has been great for the smaller guys.”
in specialist health stores, the Paul Walters of Tippitoes agreed that having all the UK exhibitors in one place
more ‘switched on’ retailers were
coming round to the idea of
stocking ranges like his.
Liz Newton, Managing Director
of NScessity was kind enough to
show Sue and I Difrax and Lassig.
Talking of Difrax she said: “It has
been a very good show – we are
launching our new pastel shades
and they have been well received.
All our bottles have been produced
under medical consultation and anti
colic, promote optimum nutrition.”
I loved the Lassig range of changing bags, which look more like fashion bags
than changing bags. Whether in a gripsacks format such as the Shoulder or
Urban Bag or “rather modest” like the Messenger Bags, which have a lot
of space and boast exchangeable Front Covers, there is something to suit
every lifestyle.
The exhibition was a real success for Kiddy in the UK. Daniel Kobryner had a
succession of independent shops eager to stock the brand, and existing
customers were back for more, ready to take on the two new ‘character’
designs; pirate themed Capt’n Sharky and pretty pink Princess Lillifee. Kiddy
has big plans to support the Indepedents in 2010 and is committed to
ensuring the provision of top quality products and an excellent service.”
I was very keen to visit the BPA British Pavillion, where a number of UK
manufacturers were conveniently located in one area. Helen Wooldridge of
Cuddledry was particularly pleased with the response: “It’s been a brilliant
opportunity to see our existing customers together with prospects from
America, Japan and Russia. Sarah Firth from the BPA has been absolutely
fantastic, it was so reassuring to know that someone was here setting up the
stand and getting everything organized before we arrived.”
Rob Law creator and Managing Director of Trunki added: “It’s useful for us
to be together - it makes it worth the buyers while seeing us all in one go.”
Rob and his UK Sales Chief Toby Davies asked us to take a look the range. The
company’s first product, the Trunki, is a ride-on suitcase that has been a huge
Concord
was a huge pull for buyers, adding that the quality of leads was very high.
Peter White, Chief Executive of the BPA added: “While at the show we had
countless enquiries from other British companies wanting to take part next
year and we are confident that those taking part in 2009 will be there again
next year. This could mean a much larger presence for the UK in 2010."
Peter Shaw from Hippychick concluded: “It’s been an excellent show for us
and we will certainly be re-booking for 2010. The British Pavilion has been the
ideal way for us to exhibit in Europe in a way that ensures we have all the
facilities of a larger stand, such as our own seating and refreshment area to
take prospective buyers and support from the BPA. Now we are looking
forward to BPA Baby & Child which of course has a different focus for us and
where we can concentrate on meeting our UK customers.”
The visitors were impressed by the products on offer at Kind + Jugend. A
good 78 per cent of the buyers assessed the range of products on offer as
good or very good and nearly 83 per cent of the visitors stated that they had
achieved their trade fair objectives. Of the visitors surveyed, 75 per cent are
already planning to visit Kind + Jugend 2010. This very positive response to the
ERGObaby
event resulted in over 95 per cent of the surveyed visitors saying they would
recommend a visit to the trade fair to a close business associate.
www.nursery-industry.co.uk
•
OCTOBER 2009
•
NURSERY INDUSTRY
•
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