Clevamam Oct09:Layout 1 22/09/2009 11:12 Page 1
All about:
Plagiocephaly
– Flat Head
Syndrome
New Research from Trinity College, Dublin, has proven
that using Memory Foam can significantly
reduce the risk of your baby developing Plagiocephaly
(Flat Head Syndrome) common in young babies.
What is Plagiocephaly (Flat Head Syndrome)?
Deformational Plagiocephaly, the medical condition more commonly
known as ‘Flat Head Syndrome’, which affects many infants,
especially since the widespread introduction of recommendations to
T_he Trinity College study found
place sleeping babies on their backs in order to prevent cot death.
that the Memory Foam Pillow
Torticollis can also lead to Flat Head Syndrome. This condition is
reduced the pressure on the baby’s head by
caused by a tight or shortened muscle in one side of your baby’s
neck causing the head to tilt or turn to one side, resulting in the
almost 50 per cent, while providing more than
infant resting its head in the same position.
80 per cent more coverage.
Developed and tested to the highest standards all the product in the
memory foam range use Airflow
®
fabric. This fabric is engineered
with special moisture management technology drawing moisture Recognised internationally for its innovative products and
away and increasing air flow for ultimate snugability. groundbreaking research is proud to be 100% Irish.
is working harder to make your life easier. Their If you suspect your child is developing Plagiocephaly, you should
complete range of memory foam products will help protect the shape contact your doctor or public health nurse for medical advice
of your baby’s fast growing head and body during those early months. and support.
Simple solutions to everyday challenges
ClevaHead Support
Memory Foam Baby Pillow - With Memory Foam
Protects the round shape of your baby’s soft head Ultimate in design, luxury and comfort.
and keep the correct alignment of the head and spine. Ideal for car seat, pram and bouncer.

Memory Foam Support Mattress
Ensure that your baby has a full and restful night’s
sleep in total comfort and with complete support.
ClevaSleep™ Positioner
– With Memory Foam. Elevates your baby to
ease the discomfort caused by Reflux, Colic,
Nasal Congestion as well as aiding digestion.
See us on Stand H20
Read more about the research at www.clevamama.com
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