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NiWholesalers
Time to take stock
How do you select the right products for your target market? And
how much is enough? Nursery Industry finds out what wholesalers can
do for you.
In recessionary times, retailers often have a requirement to be fed
little and often. Unwanted stock in the warehouse or gathering dust
on the shelves is, after all, money down the drain.
Cash flow is another concern. There are retailers struggling to buy
in new product and with lending at an all time low, there is little
chance of obtaining credit from the banks. For a shop to remain
profitable it must be fresh - recession or no recession. And while
suppliers will support their customers, the credit crunch will have
impacted on how far even they can go to lend a hand.
What’s more, with the ever-increasing cost of premises, retailers are
often forced to trade from buildings that are simply not big enough.
With little space on the shop floor and a healthy demand for product,
retailers without a warehouse, or a relatively small one, are faced with
a huge problem. How do you display and store the right amount of
Those retailers struggling with display and/or storage space may feel
goods if you do not have the capacity?
that they are not meeting their customers’ needs - the demand is there
The answer to many of these questions can be found at wholesale.
but they simply do not have the capacity to cater for it. That’s where
Wholesalers act as the middlemen between manufacturers,
wholesalers that offer a drop ship service come in, enabling you to use
distributors and retailers. The benefit of using this type of service is that
your online platform or mail order catalogue to sell goods that you do
there is often no minimum order quantity or cost. This enables you to
not physically have in store. Simply take the order from your customer,
buy only in the volumes you need, avoiding the issue of surplus stock
place it with your wholesaler and they will deliver - often direct to
and freeing up space on the shop floor for more attractive displays.
the customer.
Many offer a next day delivery service, so you can order smaller
A completely hassle free service‚ it enables you to maximize sales in
amounts much more regularly.
a way you otherwise wouldn’t be able to.
www.babybrandsdirect.co.uk
– Your Local Worldwide Wholesaler Online!
Baby Brands Direct has become the ultimate modern on-line wholesaler
with its efficient and easy to use website making ordering stock quick and
simple for busy retailers. The company ensures detailed information and
pictures are presented with each product so that the retailer is confident in
both buying and selling the item.
A broad variety of award winning brands and products across a number
of different nursery and baby categories are held in stock to enable
customers to obtain a complete purchase experience for their store whilst
reducing pressure on cash flow and heavy investment in stock.
With no minimum order value and carriage free shipping at just £200 in
the UK, customers have a huge advantage compared to buying elsewhere.
Baby Brands Direct also offers a drop ship facility to enable retailers to sell
high value items they do not wish to hold in stock themselves.
Communication is also fundamental to its partnership with the retailer
via regular emails on product features, new product launches and
promotional offers along with email confirmations on orders and
despatches.
The company is continually growing with the support and
encouragement from its national and international customers and
fantastic support from its dependable suppliers.
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Tel: 0845 370 8370
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Web: www.babybrandsdirect.co.uk
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Email: sales@babybrandsdirect.co.uk
www.nursery-industry.co.uk
•
OCTOBER 2009
•
NURSERY INDUSTRY
•
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