28TH SEPTEMBER2009 PP 01-12 TO USE:Layout 1 24/9/09 16:35 Page 4
> > I N D U S T R Y N E W S
S N I P P E T S
S P E C I A L I S E D C A M E R A D I V I S I O N
BUSINESSESNEED
BACK-UP
DISTRIBUTOR FOCUSSES ON CHANNEL
Small businesses are putting data
WESTCOASTDECIDESCAMERASARETHEWAYTOGO…
distributeasthereasonforthismove.
at risk according to new research Withinthe‘camera’category,
by Buffalo Technology. WestcoastCommercialDirectorAndy dedicatedsalesteamsformassand Westcoastareincludingcamcorders,
28 per cent of SMEs do not DowhasrevealedthatWestcoastwill independent/smallerretailersand anddigitaldisplay. Westcoast
backup company data. When belaunchingaspecialisedcamera improvedproductsupport. distributecamerasforsevenbrands,
these businesses were asked why divisionwithinthenextcoupleofweeks. Dowcitedahugeamountofnew rangingfromentrylevelcompactto
this was the case, time and Dowsaidhewas“excited”aboutthe productsandrangesintheimaging professionalDSLR.
complexity were cited as the main newdivision,whichwillinvolve areafromthevendorsthatWestcoast
reasons.
46 per cent said that they would
P E R I P H E R A L S
backup all their data if the process
was automated and 23 per cent
OWN BRAND PRODUCTS BY AMAZON
said they would if it was quicker
and easier, showing a clear need Amazonhaslaunchedthebrand electronics,PaulRyder.“Wedrewon
for easy-to-use backup devices. ‘AmazonBasics’,offeringitscustomers ourhistoryofdevelopingotherprivate-
electronicsperipheralsunderitsown labelbrands…AmazonBasicsisthe
name.Currentlyonlyavailabletothe result.Wewillcontinuetogatherinput
PICASA 3.5 NOW USbutsettorolloutinternationally fromcustomersandevaluate
OUT withinthenextcoupleofmonths,the opportunitiesfornewproductsunder
The newest edition of Google’s budgetaccessoriesincludeblank theAmazonBasicsbrand.”
editing software, Picasa, is now writeableDVDsandaudio/video Atpresent,AmazonBasicshasonly
available to download. It’s free for cables. announcedintentionstosell atpresent,andthebrandlooksto
users and features improved “Wesawanopportunitytocreatea accessories,butisitinconceivablethat belimitedtoperipheralsforthe
tagging over the last version, lineofconsumerelectronicsbasicsthat thismayatsomepointstretchto foreseeablefuture.Batteriesand
including geo-tagging and there is combinequalityandlowprices,”said includeentrylevelcompactcameras? memorycardslooktobefarmore
also now a Mac compatible Amazon’svicepresidentofconsumer Amazonwon’tmakeanyplanspublic likely.
version of the software.
B R A N D S P L I T I N D U S T RY N E W S
DREAMING OF AN
ALRIGHT CHRISTMAS
SINAR BRAND SPLIT
WILLAPRILHOLD
BUSINESSRATES
A survey of major retailers by PR
SINARPHOTOGRAPHYTOTAKEOVER
BLOW?cont/d...frompage1
firm Kreab Gavin Anderson has
PARTSOFSINARAG
shown that, whilst most don’t
cent increase in their business rates
expect a full recovery from the
Ithasbeenannouncedthatfrom includingtherepair,warrantyand bills. There are also large regional
recession until 2011, more than 40
October1,2009,SinarPhotography guaranteeserviceforSinarview disparities in business rates bills with
percent expect Christmas trading
AGwilltakeovertheDevelopment, camerasystems,thedigitalbacksand retailers in the South West and London
to be up on last year and a full half
Sales,ServiceandSupportdivisionsfor theHy6andmedium-formatcamera facing the biggest increases. Against a
expected it to be about the same.
theproductsoftheSinarbrand.Sinar systems.Theongoingproduct background of the toughest trading
Only six percent of respondents
PhotographyoriginatesfromTeknoAG, developmentatSinarPhotographywill conditions for years and falling shop
believed they were looking at a
whichhasbeenmarketingtheSinar focuspredominantlyonthetried-and prices, the Government should be
worse Christmas trading period
productsupuntilnow.Bytheendof testedanaloganddigitalcamera capping business rates rises at five per
than 2008.
2009,theentireunitwillbeestablished systems.Thisincludesthedigitalbacks, cent in the first year.
inZurich,amovewhichSinarsayswill thegloballyrenownedSinarview Instead it is still prepared to allow rises
makeitevenmoreaccessibletoits camerasforstudioapplications,and as high as 12.5 per cent in year one
THE BEST CAMERA…
customersinfuture. thespecialistcamerasforarchitecture and up to 25 per cent in years four
Commercial photographer Chase
SinarPhotographywillcontinueto anddocumentphotography.The and five. And insisting the scheme is
Jarvis has released a book, an
provideprofessionalandexpertservice continuationoftheHy6medium-format revenue-neutral within each year,
online community and a matching
foritscustomers.Serviceandsupport cameraiscurrentlyundernegotiation. rather than simply across its five-year
iPhone app telling consumers that
forthecurrentSinarproductrangeare Sinar’sproductswillcontinuetobesold life, will limit its ability to help hard-
the best camera is simply the one
alsoguaranteedforthefuturewiththe worldwideviatheestablishedand pressed retailers at the time when they
that happens to be with them when
newfirm-SinarPhotography- provendistributionchannels. most need it.
they spot that perfect shot. The
M A R K E T D E V E L O P M E N T
‘Best Camera’ application provides
filters for use with iPhone
photography and a link to the
SONY TO BRING 3D HOME IN 2010
online community as well as Twitter
Atarecentpressconference,Sony a3DcompatibleHigh-Definition willalsodevelop3Dcompatibilityinto
and Facebook. The application
announcedastrategytoleadthe LCDTVin2010,incorporating manymoreofitsdevices,suchasBlu-
and book are both selling well
commercialisationof3Dbybringing3D Sony’sproprietaryhighframerate rayDiscproducts,Vaioand
online.
totheHomein2010. technology. PlayStation3,althoughthere’snoword
Sonyannouncedthatitwouldintroduce Inadditionto3DcompatibleTVs,Sony onimagecaptureyet.
04 PIXEL
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