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> > I N D U S T R Y
S O A P B O X
S N I P P E T S
BIN THE PLASTIC BAGS
RECOVERED?
Wehopeeveryone'sbackin
YOU’REPUTTINGCUSTOMERS
theswingofthingsafterthe
bigdayoutonFriday.Letus
OFF!
visibility,increaseawarenessandoffer knowwhatyouthoughtby
ANDY STEAVENSON, DIRECTOR, CRAZY BAGS.
addedvaluetoyourcustomer. Ifyou phoningorwritingin.
getyourchoicesrightfromthe
Retailersknowthatbrandedbags psycheanddespitethedownturn, beginning,thepotentialisthatyour
work&areanassettotheirbusiness, environmentalconcernsarestillhighon brandedbagcangiveyourcampaign
butmanyarestillfallingbackon theconsumeragenda. Thecostoffree longevity,makinginvestmentswork
plasticcarrierbag. InNovember plasticcarrierbagstotheenvironmentis harderasaresult.Thetrickistomake
2007,GordonBrownsetachallenge reallybeginningtohithome,with sureyourbagistheonepeople
forBritishretailerstofindawayto customerstakingtheirownreusableand alwaysusewhentheyshop.Think
reducethe'wastefuluseofplastic recyclablebagswiththemwhenthey abouthowthebagcouldbeused&
bagsintheinterestoftheenvironment shop.Butitseemssomeretailersstill reusedbyyourcustomerswellintothe
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andcommonsense.'Inaverypublic needconvincing,notrealisingthe future.Thissolutionthatbenefits
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campaignbackedbytheDailyMail, potentialdamagetheycouldbedoingto retailers,consumersandthe
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hecalledforthenationtocutsharply theirbrandsandtheopportunitiesthey environment;awin/winscenario. To
the13billionplasticbagsusedeach mightbemissingbycontinuingtouse ignoreitnotonlysendsnegative CONTACTS &
year,withanaimtoeliminatethe plasticbags.Usinganenvironmentally messagesaboutyourbrand,itcan
CREDITS
single-useofplasticbagsaltogether. sound,reusableandbrandedbagnot buildmistrustanddislike,andwith
Now,almosttwoyearslater,reusable onlydemonstratescorporateandsocial yourmissedsale,somebodyelse's EDITOR
bagsareembeddedintheshopper responsibility,buthelpstoboostbrand opportunity.
LauraKnight
Tel:01323433701
l.knight@parkview-publishing.co.uk
T E C H N O L O G Y
EDITORIAL ASSISTANT
FUJIFILM FIGHTSFLU
JulieEl’Roubi
willshowifthevirusispresentina Tel:01323411601
sampleornot–apparently,this
julie.er@parkview-publishing.co.uk
techniquewillraisethesensitivityof PRODUCTION MANAGER
IthasbeenconfirmedthatFujifilm birdfluvirus. Asolution,developed thetestasmuchas100times.The
ClareFermor
Tel:01323433700
technologyistobeusedinthe usingphotographyfilmknowledge, deviceisexpectedtoemergeonto clare@parkview-publishing.co.uk
detectionofvirusesliketheH5N1 willbeusedintestingchipswhich themarketin2012.
SUBSCRIPTIONS
JulieEl’Roubi
Managing Staff Absence
Gaby Hardwicke SOLICITORS
Tel:01323411601
julie.er@parkview-publishing.co.uk
ADVERTISING
LeeMansfield,SimonSkinner&
JonDunham
Tel:01323411601
Ifstaffabsenceisleftunmanagedabusinesscandevelopa Sicknesspoliciesshouldstatehowanemployee
MANAGING DIRECTOR/
PUBLISHER
sicknessculturewhichcompoundsanyproblemswith mustevidencetheirillness.Itisnormalthatshort LeeMansfield
absence.Thekeyincombatingemployeeabsenceisfirstlyto termabsencescanbeevidencedbyselfcertification,for
ParkViewHouse,19TheAvenue,
Eastbourne,EastSussexBN213YD
identifytheunderlyingcauseorpatternandthentohavethe longerabsencesadoctorsnoteisneededandincases Tel:01323411601
policiesandproceduresinplacetodealwiththeabsences wheretheemployeeisabsentforasustainedperiodoftimeit
lee@pixelmagazine.co.uk
fairly. isnormalthattheirconsenttoamedicalassessmentis MARKETING DIRECTOR
Thefirststepisforemployerstoreviewthepatternsof obtainedandareportpreparedinrelationtotheirlongterm
SimonSkinner
Tel:01323433707
absence.Aretheabsencesarecommonthroughoutthe progress. simon.s@parkviewmedia.co.uk
business,orlimitedtoparticularteamsorindividuals?Dothe Thesinglemostimportanttoolformanagingsicknessabsence
MEDIA DIRECTOR
absencestendtofallonaMondayorFriday? istheimplementationofreturntoworkinterviews,which LindaGrace
Arethereasonsgivenfortheabsenceunrelatedordothey themselvesactasadeterrentagainstanemployeewho
Tel:01323433704
pointtoanunderlyinghealthissueordisability?Beingableto decidestothrowasickie. ACCOUNTS
categorisethetypeofabsencewillhelptoidentifythe Communicationiskeyandemployersshouldnotbe
CarolineMorley
Tel:01323433703
underlyingcause. dissuadedfromremaininginregularcontactwithemployees caroline.m@parkview-publishing.co.uk
Onceyouhavegainedanunderstandingofthesituationyou onlongtermsicknessabsence,especiallywheretheabsence
PRINTERS
shouldassessyoursicknesspolicy.Employeesshouldknow isstatedtobeworkrelated. TheGhyllPrint,Heathfield,
fromtheoutsetwhattheirmanagersexpectfromthem. Employersshouldhoweverbecautioustoensurethattheydo
EastSussex
Sicknesspoliciesshouldincludebothwhatis notcommitunlawfuldisabilitydiscrimination.Incertain
Nopartofthismagazinemaybereproducedbyphotographic,electronicor
mechanicalmeansorstoredinaretrievalsystemorrepublishedinanyform,
withoutthewrittenpermissionofthepublishers.©2009
andwhatisnotcompliantwithofficeprocedurei.e.thepolicy circumstancestheemployermayberequiredtoconsiderwith
© Copyright2009Pixelmagazine
mightstatewhenandbywhatmethodanemployeeisto adisabledemployeewhetherreasonableadjustmentstotheir
communicatetheirabsence. workingpatternswouldremoveanydisadvantage.
For further information on employment issues please contact Paul Maynard of Gaby
Hardwicke Solicitors at: pcm@gabyhardwicke.co.uk.
PIXEL03
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