28TH SEPTEMBER2009 PP 01-12 TO USE:Layout 1 25/9/09 09:26 Page 11
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F E AT U R E
lithium batteries as ‘hazardous dump the batteries that have been
waste’ could stop retailers used up in the post-Christmas
collecting them from stores in the gadget bonanza can bring a bit of
same vehicles that deliver goods to additional opportunity to a
stores. The Government agreed traditionally quiet month, and may
that the scheme must be easy, provide extra revenue to start the
cheap and environmentally year off with.
friendly. Preventing As consumers make the switch to
so-called ‘reverse haulage’ would rechargeable batteries for all of
undermine that objective. their goods, which many aim to do
“Retailers are happy to play their not only to reduce the
part in increasing battery recycling environmental impact but to
but in-store take-back mustn’t reduce costs for themselves, they
exclude other means,” continued may want to consolidate all their
Stephen Robertson. “All the chargers into less devices or
evidence shows kerbside purchase an all-round charger for
collections of recyclables are convenience, to take away on
easiest for customers and produce holiday with them, etc.
the best results. Developing home Thanks to technological
collection mustn’t be ignored. developments, these all-round
“I’m pleased the Government chargers now require less (or in
agrees that retailers should be some cases no) adaptors, so they
allowed to combine collection from take up less room and are far
stores with deliveries. Categorising easier for the average consumer to
batteries, which are low risk, as use.
‘hazardous waste’ mustn’t prevent They’re also more energy and with these devices, so it’s crucial to selection of devices would save
that.” cost-effective, especially when find out their needs and keep a list them time, effort, energy and
Retailers can breathe a sigh of used with newer battery models or way of quickly and easily letting money – what more could your
relief then: a whole month’s grace which make the best use of this them know which device or consumer ask for?
to bring in your battery bins and energy. Consumers are often
let your customers know. On the unaware that proprietary and
bright side, bringing people in to specialist batteries can be charged
With over 6m digital
cameras predicted to sell
this year do not miss the
opportunity to sell extra
Energizer batteries
Why Fameart & Energizer?
• World’s No. 1 battery brand
• 17 years experience
• A range of over 300 battery types
• Batteries to fit most models
• Easy to use web based battery finder
• New low prices
• Very profitable to sell
• Huge upsell potential at POS
• Growing replacement market
Order 64 sku’s net value under
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• Double your money on RRP! • Sell the best !
Contact Fameart on: 0116 253 0325 to place your order
ENERGIZER® is a trademark of ENERGIZER SA and is used under license. MARKETED in EEC exclusively by Fameart Ltd.
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