28TH SEPTEMBER2009 PP 01-12 TO USE:Layout 1 25/9/09 09:31 Page 13
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S N I P P E T S
CANONLAUNCHES‘EVERYDAY USE’LENSES
PANASONIC
FIRMWARE UPDATE
CANON HAS LAUNCHED TWO POWERFUL STANDARD KIT LENSES FOR EOS EF-S CAMERA
Afirmwareupdateisnow
OWNERS: THE EF-S 18-135MM F/3.5-5.6 IS AND THE EF-S 15-85MM F/3.5-5.6 IS USM.
availableforthePanasonicDMC-
GH1andDMC-G1cameras.Both
TheEF-S15-85mmf/3.5-5.6ISUSM availablefromearlyOctober pricedat aswellas updatesimproveautofocus
isequivalenttoa24-136mmfocal £529.99(RRP) angular performanceforthesubjectinlow
lengthlens(5.6xstandardzoom). TheEF-S15-85mmf/3.5-5.6ISUSM movement contrastandthestabilityofauto
DesignedforEOSEF-Smountbodies, isavailablefrommidOctoberpricedat providing exposure(AE)fortherecently
thelenscoverswideangleandportrait £849.99(RRP) photographers releasedPanasonicLeica45mm
focalranges.Italsooffersa4-stop AND A PRO OPTION… withthebenefitof F2.8Macrolens(H-ES045).The
ImageStabilizeraswellasaclose AlsonewisthehighperformanceEF upto2stopsat GH1firmwarev1.2also
focusingdistanceofjust0.35m 100mmf/2.8LMacroISUSM,the 1.0x decreasestheoperationnoiseof
throughoutthezoomrange. latestadditiontotheL-series,Canon’s magnification. AutoFocusinmotionpicture
TheEF-S18-135mmf/3.5-5.6ISisan flagshipprofessionallensrange.The TheEF100mm recordingforthe20mmF1.7
all-in-onelensforEOSEF-Smount EF100mmf/2.8LMacroISUSM f/2.8LMacroISUSMfeaturesultralow pancakelens(H-H020).
bodies.Itfeaturesa4-stopImage incorporatesimagestabilisationina dispersion(UD)lenses,anineblade
Stabilizeranda7.5xsuperzoom macrolensforthefirsttimeintheEOS circularapertureandwaterresistant
range(approx.29-216mmequivalent lensrange. seals. SittingaheadoftheEF100mm WACOM PRESENTS
focallength). Thelenscoversawide Themediumtelephotomacrolens f/2.8USMMacro,withintherange, MULTI-TOUCH
rangeoffocallengthswitha0.45m featuresthenewHybridISsystemfor theEF100mmf/2.8LMacroISUSM STRATEGY
minimumfocusingdistance.Ageneral- 4-stopcorrection,compensatingforthe supportsafullrangeofaccessories Wacomhasrevealedthelatest
purposezoom,itisidealfor effectsofcamerashake,duringnormal including:TripodMountD,MacroLite stepinitsbranddevelopmentwith
photographerslookingtomakethe shooting.Lowfrictionceramicballs adaptor67,LensHoodET-73and thelaunchofBamboosecond
stepupfromastandardkitlens. supportthemovingelements,which EF12IIandEF25IIextensiontubes. generation–thecompany’sfirst
BothlensesfeatureCanon’simproved allowsforthesmoothmovement SpeedlitesMR-14EXandMT-24EXcan interactivetabletthatmergesmulti-
exteriorlensdesignthatoffersan neededwhencompensatingfor beattachedusingtheMacroLite touchfunctionalitywithpentablet
improvedlookandfeelcomparedwith camerashakeduringmacroshooting. adaptor.TheEF100mmf/2.8LMacro technologyinasingledevice.
previousEF-Slenses. HybridIScorrectsshiftmovement ISUSMisavailablefromearlyOctober Bamboosecondgeneration
TheEF-S18-135mmf/3.5-5.6ISis problematicwhenshootingupclose- pricedat£999.99(RRP). enablesuserstointeractwith
computersinanintuitiveandmore
H E R O P R O D U C T S
naturalway,usingpenandtouch
SIGMAWINSGEAR OF THE YEAR
input.Consumersarenowlooking
forintegrateddigitallifestyle
productsthataremultifunctional
SigmaUKhasannouncedthat 500mmandallowsphotographersto
andtechnicallyadvanced,yet
the150-500mmf/5-6.3DGOS bringthesubjectclosewithshort
simpletooperate.Recent
HSMhasjustwonPractical perspective. Sigma’soriginalOS
advancementsinthemarkethave
PhotographyandDigitalPhoto’s (OpticalStabilizer)functionoffersthe
openedupnewwaysforend
GearoftheYear‘BestLens’ equivalentofusingashutterspeed
userstointeractwithdigital
award.Thislenswaspickedby approximately4stopsfaster. Itis
content.Inparticular,Apple’s
membersofthemagazine’s designedforsports,wildlifeand
introductionoftheiPhoneoffersa
editorialteamforitsopticalquality, landscapephotographywith
newuserinterfaceconceptwitha
featuresand,ofcourse,valuefor handheldshooting.
newlevelofinteractivity,while
money.Thisultra-telephotozoom ThislensincorporatesHSM(Hyper andhigh-speedAFaswellasfull-
Microsoft’sWindows7willalso
lenscoversatelephotorangeupto SonicMotor),whichensuresaquiet timemanualfocusingcapability.
providemulti-touchtechnology.
A L P H A L A U N C H
NEWSONY ALPHA MODELS
SLRcameraswillbeavailablefromthe
endofOctober
TheNewSonyAlphaα850isafull-
Sony’snewAlphaα500andα550are reaches7fpsinSpeedPrioritymode. frame,pro-styleDSLRsforserious
abouttohitthemarket,offering OtherfeaturesincludeAutoHDRmode enthusiasts.Featuringa24.6effective
enhancedLiveViewshootinganduser- forhighdynamicrangeexposures, megapixelExmorCMOSsensorand
friendliness. ManualFocusCheckLiveViewmode dualBionzenginesforlow-noise
T
α
heα500is12.3megapixelandthe andnewuserinterfaceforsimple imageswithhighsensitivityuptoISO
5504.2effectivemegapixel,with shooting.Theα500iscapableof1,000 6400(withexpandedISOrange).The accuracy9-pointautofocusand
enhancedBionzprocessingenginesfor shotsonasinglebatterychargeand Brightopticalglasspentaprism compatibilitywiththerangeofAlpha
low-noiseimageswithhighsensitivity bothcamerashaveHDMIoutputand viewfinderprovides98%coverageand lensesplusfivehigh-performanceG
uptoISO12800.Bothfeaturehigh- BraviaSyncforcontrolfromaBravia SteadyShotInsideoffersupto4.0steps Lensmodels.
speedcontinuousshootingupto5fps TVremote. anti-shakeperformancewithalllenses. TheDSLR-α850full-framedigitalSLR
(withopticalviewfinder)andtheα550 TheDSLR-α550andDSLR-α500digital Thenewα850alsocarrieshigh- cameraisavailablefromSeptember.
013PIXEL
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