mobile TV devices
CIF @ 30 fps; Flash Lite 3.0 / early adopters and proving the ostensibly a battle between these
Flash Video in an internet concept. three giants? Well they all do
browser. Videos, music and Since then Nokia has seem to have the financial
pictures can also be played on TV introduced a number of mobile wherewithal to support sustained
using a TV-out facility and TV specific devices at lower price marketing campaigns. But there
internet video feeds accessed points – in particular the are other players that can’t be
through the Nokia Video Centre. decidedly mid-range N77. But it’s ignored.
The home screen of the Nokia definitely back to the future with
N97 mobile computer features the N97 which enjoys the benefit Other platforms
content and media that users can of three years’ worth of R&D For the last twelve months or so,
specify as mattering the most, finesse and marketing know how. Research in Motion has been
activated by simply touching the It also comes armed with the Ovi busily making its BlackBerry
home screen. Up to 48 Gbytes of app store to address the devices a lot more mobile video
storage can be supported formidable iPhone device and app friendly and has partnered with
including 32 Gbytes of on-board store proposition. Furthermore, QuickPlay Media to make the
memory, expandable with a 16 Qik, the live mobile video HTC Hero latter’s PrimeTime2Go premium
GByte microSD card for music, streaming platform, has been mobile TV service available in the
media and more. This is selected as a live mobile video in premium video quality for up to US for the BlackBerry Bold and
complemented by a 5-Megapixel application pre-loaded on the N97. five hours. BlackBerry Curve 8900
camera with high-quality Carl The phone boasts a 2.6-inch, smartphones. The monthly
Zeiss optics, 16:9 and DVD quality Walkman pedigree 262,144 colour TFT, 240 x 320- subscription fee-based service is
video capture. Not to be outdone, Sony Ericsson pixel scratch-resistant display - designed to enable consumers to
The use of the term computer is has its own device and apps with desk stand, speakers or download and watch the most
deliberate and reflects a definition proposition, one that could 3.5mm audio jack, with optimised recent episodes of shows on-
that Nokia has been using for potentially worry Apple a little bit video playback that Sony Ericsson demand. Priced at $7.99/month,
some time, specifically since more. That is to say in terms of says will result in the best possible PrimeTime2Go features a
November 2005 with the launch of the amount of mobile video video resolution. Wi-Fi and Turbo catalogue of content and full-
content that Sony could offer the 3G connectivity are there for video length episodes of popular
Walkman, perhaps the most access to YouTube and other entertainment and news programs
formidable brand for mobile entertainment sites. from leading TV content providers
entertainment devices, even more As part of the more than just such as ABC, ABC Family, Disney
so than the iPhone which in hardware strategy, the device Channel, Disney XD, ESPN and
comparison is something of a comes packaged with Media Go, Discovery Communications.
mobile arriviste. an app designed to let users And in more of a traditional
Ignoring the Apple and Nokia automatically transfer any audio, hardware play, out of the east
launches, in June 2009 Sony photos and videos between the comes HTC whose Hero device
Ericsson embarked upon a rather phone and computer. And then boasts a 3.2-inch HVGA display
comprehensive marketing there is the PlayNow Arena with optimised for multimedia content.
campaign for its W995 Walkman Movies service. This comprises a Its Magic device is at the heart
phone which it debuted at Mobile bundled movie service from Sony of a mobile TV venture with
World Congress 2009. In the ad's Ericsson, included out-of-the-box Singapore TV and
artwork, Sony Ericsson shows the for selected handsets, allowing communications provider StarHub
phone playing video running in consumers to watch up to 60 films who has integrated its mobile TV
landscape mode. In fact it shows a a year on their mobile phone. client in the Magic device in order
clip of Formula 1 racing from the Optimised, said the company, to create a TV menu page on the
BBC iPlayer running on the W995, to give consumers the best main menu. This is designed to
Nokia N97 a hugely significant partnership possible viewing experience, users allow customers to select and
and which puts it on a par with can choose from a selection of watch any channel from a mobile
the N92, the true predecessor of Nokia who was first to strike a around 15 films at any one time, TV line-up that includes CNN,
the N97. Just like the N97 it was deal with BBC to offer the iPlayer with additional titles being added CNBC, CNA, Football Channel,
packed with mobile video on mobile. The ad says, “With the to the catalogue each month. After Goal TV1, Goal TV2, Animax and
technology in a wonderfully BBC iPlayer offering you the very side loading the video content CTI.
innovation fold out designed for best in BBC TV….the Sony onto the phone, users can watch So there’s an impressive array
its 2.8-inch screen. Nokia claimed Ericsson W995 is the ultimate them as often as they like for up of features across a number of
that the N92’s launch represented video entertainment package.” to 90 days. A total of up to 60 vendors' devices. The key thing is
the point where TV went mobile. Apple and Nokia would almost films can be downloaded during a that there is a lot of choice for
The N92 attracted criticism in certainly take issue with that twelve month period. The anyone wanting to run mobile
some quarters for its high price statement but in depth the W995 available movie catalogue will be video applications. What is clear
but the amount of technology it Walkman is a dedicated video a country-specific mix of classics is that despite the current huge
contained always gave the mobile phone enabling users to and newer titles. popularity of the iPhone, Apples
impression that it was targeted at watch news, TV shows or movies So will the device landscape be are not the only fruit.
september 2009
9 content2mobile
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