IBC business briefings
Mobile Zone Business Briefings
and What Caught My Eye
host top-end quality content from leading broadcasters and independent content
Now in their fourth year, the IBC Exhibition
providers to provide a broad range of user experiences to its audiences. Rob
Business Briefings provide a unique opportunity
Hamlin – Strategic Development Director of Arqiva will explore market drivers and
for visitors to learn about the latest developments
trends in the VOD market and examine the opportunities for content rights owners,
and business opportunities in digital signage, IPTV
advertisers and technology providers to generate new revenue streams in this
and mobile. emerging sector.
15.30 - 16.00 The Broadcast Mobile Media Opportunity
At these popular free-admission sessions, leading
A true broadcast mobile media experience leveraging the best mobile and web
exhibitors share their insights into the impact that
technologies will heavily influence the mobile entertainment landscape. Neville
new distribution technologies are having on the
Meijers, SVP and General Manager Qualcomm Media FLO Technologies will
content creation, management and delivery
address the complementary strengths of all technologies including:
• Broadcast networks that provide instant gratification for live, time-sensitive
experience.
content, simulcast and time-shifted programming and always-on, broadcast IP
data services.
Business Briefing sessions are scheduled to run on
• 3G networks that offer immense content variety and a return path for
Friday 11 September, Saturday 12 September and
interactive applications
Monday 14 September in Room O at the RAI. • Web 2.0 technologies that can be employed to suggest relevant content to
mobile users.
Yet with as many as 1,300 exhibiting companies on
A high-quality, personalised and integrated mobile entertainment experience will
the show floor, it can be a challenge to identify the
drive consumer adoption and revenue, ensuring greater success for the industry.
'must see' exhibits. It can be a real challenge if
16.00 - 16.30 Mobile Video Delivery 2.0
you are new to IBC or a technology area, or
In the past, mobile operators have deployed unicast streaming and mobile
perhaps if your time at the exhibition is limited.
broadcast services - with mixed success. New technologies based on network
storage have proven to be successful in IPTV and seem to be a much better fit for
mobile video usage, as this approach decouples the content from user availability
The What Caught My Eye strand is designed to
and network coverage. In addition, mobile operators are also looking how to
help you to make the most of your IBC experience.
converge their fixed and wireless services into one seamless user experience.
Industry experts in key areas track down the
Thierry Fautier, Director, Telco Solutions Harmonic will explore how mobile
hottest new products and developments in their operators can develop a multi screen service, including content protection,
fields, and then report back in a short but
automation of content delivery, network QoS, support for various phones/devices
enlightening free session. The reporters are
and end user experience. In addition he’ll look at new revenue streams for mobile
chosen for their lively style as well as their in-
operators and with a unique selling point: Your Content, Where You Want, When You
depth knowledge, so expect fun along with
Want.
detailed information and a complete lack of
Sunday 13 September 2009
09.00 - 10.30 Featured Showcase event
baffling technical jargon.
Monday 14 September 2009
09.30 - 10.30 What Caught My Eye? Media on the Move
Friday 11 September 2009 Standing alongside film, television, and the PC; the fourth screen of mobile has
07.30 - 08.30 CEO/ CTO Round Table Sponsored Breakfast truly arrived. Consumers are eager for devices which are not only personal,
11.00 - 12.30 Exhibition Business Briefing interactive and always on; but mobile as well. With an expected five billion
13.30 - 15.00 Exhibition Business Briefing prospective viewers by the end of 2011, this session looks at getting content to
the consumer and asks whether the small screen will be a limiting factor.
Saturday 12 September 2009 Mike Short; past Chairman Global GSM Association and Ken Blakeslee; Chairman
11.00 - 12.30 Exhibition Business Briefing of WebMobility Ventures bring you a global mobile market update, illustrating the
13.30 - 14.00 Convergence: Unified content delivery strengths of mobile devices with examples from some of the best in show at IBC.
The adoption of industry standard open technologies, protocols and interfaces is They will be searching the exhibition floor for content destined for personal mobile
the only way to guarantee that platforms for delivering rich multimedia content viewing; seeking innovations that heighten the user's experience in creating,
across diverse IP-based networks - to set-top boxes, personal computers or acquiring, publishing, sharing and enjoying rich content. This will include filmed
mobile phones or PDA - are future-proof. Open technologies also contribute to examples of innovative "must see" exhibits, creative new approaches to unlocking
ease of integration and significantly shorten time-to-market for operators. the archives and delivering content of all types to the mobile screen. They will also
Miha Martinec, CEO of Fora examines what vision is needed to develop enterprise- be looking for evidence of successful advertising campaigns and business models
class software solutions for large-scale multimedia systems. that work for personal video delivery.
14.00 - 14.30 Opportunities in Online Video-On-Demand: The emergence of new consumer To find out who is on track to succeed and create business and consumer value in
propositions the mobile arena, join us for a compelling session.
Arqiva has recently acquired the video-on-demand (“VOD”) platform assets of 11.00 - 12.30 Exhibition Business Briefing
Project Kangaroo, a joint venture set up by BBC Worldwide, ITV and Channel 4. 13.30 - 15.00 Exhibition Business Briefing
Arqiva plans to use the Project Kangaroo platform assets to launch a new video- Tuesday 15 September 2009
on-demand service to UK consumers in the coming months. The platform will 09.00 - 13.00 Practical Limits in IP Networks
september 2009
11 content2mobile
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