IBC conferences
Mobile-based IBC conferences
pay and specialty services and new media over the internet. This session
An overview of sessions and events at IBC
looks at what this changing and confusing world means for investors,
relevant to the creation, management and
buyers and sellers. How do you spot the good deals? How can you
delivery of content for mobile and internet
strengthen your business prospects by understanding what financiers are
looking for?
connected devices. Details of all IBC
sessions and events can be found at
Saturday 12 September 2009
www.ibc.org
9.00 - 10.30 Innovation Arena The IBC Innovation Arena is a new
feature to IBC2009 that opens doors for smaller companies to showcase
exciting new content, services, applications and products and
Thursday 10 September 2009 demonstrate clever ways of solving problems and projects at the leading
09.00 - 10.15 Future technologies: Technological edge of new industry trends.
developments and their impact Improvements in technology 1. Consumer Oriented Innovation – practical solutions that improve the
continue to impact on the programme makers and distributors and this delivery of content
session will explore some of the developments that are changing the 2. Technology to the Rescue – products that speed to market, or
way programmes are made. How can advertisements reach their broaden, distribution options
intended audience? 3. Agents of Change – new technology that makes a positive change to
12.15 - 13.15 The future of the industry: How to survive and monetisation methods
prosper The global economic crisis has given the broadcast technology 4. Innovation for Tomorrow – innovations that will shape the future of
sector its stiffest challenge for many years. How bad is it? Are content creation/ delivery.
broadcasters and their suppliers weathering the storm? And when
recovery comes, what then? Is there opportunity here? This session Sunday 13 September 2009
dissects the crisis with the help of some of the industry’s most senior 11.00 - 12.30 Can you see the ball? HD content on a handheld
figures and assesses the damage and debate prospects for the future. screen Sport looks wonderful in high definition – but sports fans want
What do companies have to do to survive and prosper? How are to see live action and that may mean catching in on our handheld
industry leaders planning for their companies to take flight when screens. How can we reconcile these two? Will we be able to see the
conditions improve? ball?
16.30 - 18.00 Mobile media: Managing and delivering the This panel session will debate some of the critical questions. Which
content How will new content, advertising and applications influence scalable compression technology will be most appropriate? Or does the
service providers and attract consumers? Are there different solutions right scheme not exist and we have to develop a new one? Can we
for different markets? Can the delivery of media to mobile devices be match the HD approach with wide views, letting the viewer’s eyes roam
managed affordably to attract viable audiences? This session will look at and the tight close-up demanded by a palm-sized screen? What
the development of the market (or markets) by technology and by metadata might we need to ensure safe passage of content through
geography; how content can be practically repurposed and managed; networks of mixed technology? These are issues which affect producers
and the effects of new video search applications and advertising and directors of content every bit as much as the engineers designing
techniques on potential viewers. A unique market map, summarising the the networks to carry them. This debate is an ideal opportunity to ensure
complete global mobile media landscape, will be provided. The that the solution answers everyone’s requirements.
presentations will lead into a lively debate when you will have your 13.30 - 15.00 Buy, borrow, share or rent: Radical new models
chance to interact with the expert panel. This is an excellent opportunity for delivering technology and content Disruptive technologies,
to develop an in-depth understanding of how rich media is driving the new competitors and a funding crunch for commercial and public
next wave of mobile developments. broadcasters spell turmoil in the media industry. This session explores
yet-to-be introduced business models for content production and
Friday 11 September 2009 distribution which are emerging in response to this challenge.
15.30 - 17.00 Content security: Ensuring content is not Outsourcing, business intelligence, productivity, software as a service,
misused An organisation that has multiple assets, whether they be training and skills development are all on the menu. What is the impact
sound, pictures or data, has to ask the question “How can I ensure that of commodity technology and online services? How will new technology
the content I have expensively produced is delivered to my paying be supplied, funded and amortised in the next phase of the revolution?
customers and not to freeloaders?” A controversial topic for some, but
content creation is never free, so the real question is how you ensure Monday 14 September 2009
you remain in business if your assets are not making a return. This 13.30 - 15.00 The future of television: A global view Broadcasting
session will take a peek at new developments to secure the identification is now a mature industry, but it faces increasing competition from new
and delivery of content. forms of digital media, enabled by ever-more sophisticated hardware
15.30 - 17.00 New money, smart investments The media world and software and new distribution networks. How far will this challenge
was changing fast anyway, but the economic maelstrom has accelerated traditional television viewing and the existing broadcasting business?
that change. For some it is speeding up the search for new media In this session, major players from outside the traditional broadcasting
business models while for many it is about cutting costs and hunkering industry present their vision of the future of television and video
down. Conventional over-the-air television is particularly challenged by services.
content2mobile 10 september 2009
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