contents
Once again it’s our pleasure to welcome you to this special guide Contents
dedicated to the Mobile Zone at this year’s IBC running from 11-15
September at the RAI centre in Amsterdam.
Mobile TV: Can it live up to expectations? 3
Much progress has been made towards proving mobile TV
This will be the fifth occasion that the Mobile Zone will be one of
and establishing demand, and conceptualising business
IBC’s key components and just as the mobile TV and video markets
models — but, for true success and broad subscriber take-up,
begin to take off across Europe, so does the Mobile Zone develop are there still some things missing?
to reflect these new market dynamics. Its size and format also
serves to reflect the growing importance of mobile TV and video to Evolution of mobile TV 5
the IBC exhibition in general.
Mobile TV is constantly evolving to suit the needs of the
consumer and take full advantage of what the mobile
From day one, the Mobile Zone has aimed to allow those involved platform has to offer. We see how the service will
in the mobile TV and video industry to keep up with the growing
revolutionise the TV viewing experience.
pace of innovation in both mobile TV and video technology and
services. What has been inevitable for some time has been the fact
Expanding revenue opportunities with
that the proliferation of mobile devices and their increasing use as
mobile TV 6
a tool for the delivery of broadcast content will be a major force in
Despite the economic downturn there are still many
the development of the industry in the coming years. It’s only
opportunities for operators to make money from mobile
natural for the Mobile Zone, as an integral part of Europe’s
entertainment services. Mobile video and TV should present
premier leading broadcast event, to be taking a lead in setting the
such openings.
agenda.
Mobile TV and video devices 8
This guide to the Mobile Zone at IBC2009 is designed not only to
The continued success of the iPhone hasn’t deterred other
show who’s going to be present at the Mobile Zone and what they
device manufacturers from introducing smart phones. We
look at those products designed to take a bite out of Apple’s
will be showing, but also to provide some background context as
market share.
to the latest developments in the mobile FV and video markets.
This includes the prospects of the mobile TV and video market in
IBC conference 10
general and also a look at wining revenue models and what may
What the main IBC conference will be offering to those
be the popular end user devices.
interested in the future of mobile TV and video.
In addition to the companies and their products, this guide will
Mobile Zone Business Briefings and
also look at the series of Business Briefings that are associated
What Caught My Eye 11
with mobile TV and video which are running alongside the
What’s at the show for those IBC visitors keen to learn about
MobileZone. These briefings, for which attendance is free, will
the latest developments and business opportunities in mobile
examine some of the issues and opportunities arising from this
TV and video.
revolution in broadcast content delivery in further detail and are
intended to reinforce and complement the established peer
IBC Mobile Zone exhibitor guide 12
reviewed, paid-delegate IBC Conference.
Who’s who at the Mobile Zone and what they will be
showing.
We hope you enjoy this guide as to what has established itself as
an indispensable part of the broadcasting exhibition calendar.
IBC Mobile Zone floor plan and exhibitor list 15
multiplatform interactive TV
IBC 2009
Hall 3: Stand B67
Plasma Gold provides 3-screen delivery and an interactive rich media gateway solution
www.sysmedia.com with breakthrough distribution capability
Tel: +44 1293 814200 via any set-top box middleware, PC or web enabled mobile
content2mobile 2 september 2009
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