The most successful entrepreneurs
“
meetings are an addictive, highly self- I know are those who are constantly
indulgent activity that corporations and other
reading, attending seminars, engaging
“
organizations habitually engage in only
with mentors, and exposing themselves
to new adventures and ideas. This
because they cannot actually masturbate.
is even more imperative when the
Dave Barry, Pulitzer Prize—Winning American Humorist
difference between those who weather
the economic storm and those who don’t
may well be the extra edge and contacts
that continuing education provide.
Stop Saving for retirement
The best pension plan is simple: be successful. Check out www.think-momentum.com for an
Although qualified plans are sacred cows, you can’t excellent local business coach, or
afford to lock your money up in retirement plans www.strategiccoach.com.
now when liquidity is so essential.
trade Services
Ultimately, your business is a far better investment It amazes me how many business owners turn
than a 401(k) anyway, especially since it can provide down opportunities to promote their business
ongoing cash flow without the worry of depleting through barter. Unless you are operating at capacity
principal. Invest in yourself and in your business. and/or setting record sales numbers, then why
By improving your liquidity, you’ll have cash to fund not exchange our your services/product to expand
your enterprise and seize opportunities created by your referral network and gain more exposure. This
the economic dislocation of others. is closed yield management. For every minute or
hour your services aren’t being utilized for paying
put all your eggs in one Basket customers it’s opportunity lost forever. Chances are
Let others worship at the alter of that you are paying rent, salaries etc…either way.
diversification. Now is the time to take Progressive minded companies are always searching
a long, hard look at your business’s for ways to connect with their community, gain more
core reason for existing—its so-called referral partners, and increase their exposure. Trading
“Purpose”—and focus all your resources services accomplishes all three. Not to mention the
and energies on it. tax savings ( don’t tell Uncle Sam ).
Who are you? Why do you exist? Who do you Conclusion
serve? What can you be the best in the world at? While others are downsizing, cutting back,
Stay true to yourself in hard times and shed the floundering, and desperately trying to diversify, you
excesses you’ve allowed yourself along the way. should be building your people, spending more
money and resources on the right things, thriving by
go Back to School being on the cutting edge through education, and
Forget what you think you know about business, maintaining laser focus on what you do best.
marketing and the economy. The world is constantly
changing and fortune-makers will use slow Warm Regards,
business periods to bolster their education and Bryan Johnson
leadership skills.
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