Y
W
our WHY
hy
is Everything
“A job becomes a
by Dawn Todd,
calling when we
Greg Osborn, Clayton Jenkins,
Lauren Sheehan, Nicole Espinoza,
understand that we
Desirae Hodel, Tami Todd, Mary Gordon,
are making an impact
April Brigham
on somebody’s
All of these people run small businesses. All of them
have one strong connecting link: they want to use their
life. The secretary of
businesses to make a difference to their clients and to
the boss of a company
the greater community.
One way they’ve demonstrated this is a summer fitness
that makes fridges not
challenge with great prizes and giveaways.
only eases the boss’s
While the motivations might seem obvious at first glance,
the WHY behind this project goes far deeper.
load, but also helps
Successful businesses know that creating happy, loyal
the public to eat. The
customers is essential to the longevity of the business.
The big question for every business owner is how to do
street-sweeper beautifies
that.
And it’s not about giving stuff away and hoping that you
our environment, and
gain a loyal following. It actually goes much deeper
a bus driver helps
than that to the concept of affinity and consciousness
in business.
people get to important
Affinity is about relationship; close agreement;
appointments and make
resemblance; connection. It also refers to a force
which causes atoms to unite to form molecules.
their living. Every job
It’s the mechanism behind a group of people
serves someone
aligned with a common vision, or a shared set of
values.
somewhere.”
Have you ever asked yourself –
What’s the purpose of a business?
- Lynn McTaggert
Is to make money? Give the owner a job?
Support the community?
Provide a service in the community?
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