p4,6,8 News:SGBGolf_NEW_template 01/06/2009 11:55 Page 8
NISTEX
SGB News
30th June 2009
BETA and Pony Club
team up on safety
A new Equipment Safety achievement badge,
developed by the Pony Club in conjunction with
the British Equestrian Trade Association (BETA), will
encourage young riders to choose and use hats and
body protectors correctly – and check their tack for
safety.
The Equipment Safety badge is one of more than 30 achievement awards
offered by the Pony Club which has a UK membership of 45,000 across 345
STAG expands
branches and 530 centres.
“The Equipment Safety badge represents a team effort between BETA and
the Pony Club,” said Claire Williams, executive director of BETA. “The in Ireland
initiative will drive consumers towards BETA-trained retailers, thus
complimenting and supporting BETA’s retailer training course programme.” In recent weeks 12 new businesses in Ireland have joined The STAG
Buying Group bringing the total of
STAG members in Ireland to 36.
HEAD repositions with
Ward Robertson, Managing Director
of STAG said: “The reaction to STAG
'Power of You'
from retailers in Ireland has been
first class, the business reasons to
HEAD has announced the launch of a brand repositioning effort designed to join the group have been well
put an increased focus on received and many well established
individual athletes’ personal businesses have already joined.” The
interaction with the game of 12 new members are:
tennis. The new marketing
campaign showcases the Emerald Alpine, Limerick
passion for the game of Fanatics, Cobh
tennis with its claim “The MK Sports, Clonmel
Power of You”. John Kent, Sligo
To support the Ballyshannon Shoes, Ballyshannon
repositioning campaign,
Novak with his
Colgan Sports, Portarlington
HEAD has signed tennis
new weapon of
McCartan Sports, Downpatrick,
great and World No. 3
choice
McCartan Shoes, Downpatrick,
Novak Djokovic, giving the Declan Power Sports, Loughrea,
brand three players in the top 10 and a renewed emphasis on the brand’s Eurosports, Lisburn,
junior tennis program. These young stars, along with many others in the top Ned Buggy Sports, Wexford
100, will be more deeply integrated into HEAD’s marketing activities as part Sports Warehouse, Ballinasloe
of its HEAD & You campaign.
Aidan Colgan, owner of Colgan
Suunto announces dedicated
Sports & Golf, said: "I am very
pleased to join the STAG Buying
tri collection
Group, no right-minded business
person in the sports industry can
ignore the excellent supplier
Suunto have added to their wonderful range of discounts." Ward Robertson added:
wrist-worn training partners with a new triathlon "Aidan has been in the sports and
collection which ties in with the company's golf business for more than 20 years; I think anyone who knows him
partnership with the International Triathlon Union. would comment he is a shrewd operator. He joined STAG because
The Suunto t6c Red Arrow and the Suunto t3c the benefits are clear and uncomplicated. It’s a real vote of
Black Arrow heart rate monitors are packed full of confidence in us that Aidan has chosen STAG to make his business
the tried and tested even stronger.”
features of their
forerunners, the Suunto t3c and Suunto t6c.
Suunto serves as the official timing and data partner
for the Dextro Energy Triathlon – ITU World
Championships Series. The series consists of eight
triathlon events in different cities, beginning on May
2nd in South Korea and ending with the Grand Final in
Australia on September 13th.
Suunto t6c Red Arrow and t3c Black Arrow are
available from May.
8 SGB SPORT MAY 2009
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