p4,6 Outdoor NEWS:SGBGolf_NEW_template 01/06/2009 10:33 Page 4
SGB Outdoor News
brasher unveils OIA announces new fees in
SS10 sales membership drive
support
The Outdoor Industries Association (OIA) has
announced details of a major membership drive,
The UK’s leading outdoor performance footwear linked to a suite of enhanced benefits and services.
manufacturer, brasher has announced a unique, Recognising that the economic climate is
revolutionary programme of sales support to help particularly challenging at the moment, the OIA is
‘Premier Stockists’ with effective sell through of introducing a ‘pay what you can’ scheme for
its Spring/Summer 2010 range. members that renew for 2009/10. In addition, a
brasher, who reported a record sales year in introductory flat rate subscription of £100 has
2008 and see continued growth in 2009, will been confirmed for organisations who decide to
initially invite selected retailers to join its sign up as new members this year.
upgraded Premier Stockist Programme for 2010. Leading the membership drive is new association
Its Premier Stockist Programme will offer a director Louise Ramsay, who, backed by the OIA
groundbreaking, integrated sales and marketing Council, has developed the enhanced services and benefits that the organisation now offers. These
solution. Retailers joining up also get exclusive include: free legal advice on employment, contract and commercial law, tax and payroll issues, and
access to the revolutionary ‘Ultimate Launch health and safety; discounts and preferential rates on a range of business solutions such as printing,
Programme for SS10’, which accounts for 46% of online activities, media planning and buying, and marketing; support and representation at trade
the brand's marketing spend. shows; and free recruitment advertising on OIA platforms.
The programme benefits include:
Stockist listing in advertising campaign
Shop in Shop display
POS kit
Helly Hansen picks Atomium
Staff training reduce its reliance on paper resources for sales
Dedicated campaign promotion materials.
Retailers who are interested in participating in Launched at their Spring international sales
the programme should contact brasher customer conference, the attending staff viewed the
services on 0191 516 5780 or info@brasher.co.uk company's 2010 product range – and also got
their first look at Helly Hansen Atomium, a digital
interactive product guide covering the entire
Spring Summer 2010 footwear and apparel
teko 'fastest
range, delivered on a 4-gigabyte USB memory
stick. Designed and programmed by Hark
growing sock
Solutions in England, the guide was
commissioned by Bosse Langaas, Marketing
brand'
Apparel and footwear manufacturer Helly Hansen Director for Helly Hansen.
has opted for Atomium, a software application Other notable users of the Atomium Interactive
which will help support their team of Product Guide produced by UK-based Hark
TEKO, the ultimate eco-friendly
international sales agents, distributors and Solutions include Timberland, Musto, Teko,
performance socks, was launched into the
marketing staff, and also help the company Clarks, Sony and LG electronics.
UK market last February and is now the
country’s fastest growing sock brand.
Within a year TEKO has received some
amazing accolades that include the
Outdoor Writers and Photographers Guild
award for innovation, TGO magazine’s
highest recognition “best in test” and
being voted 1st in Country Walking
magazine’s Three Season sock test.
Available for just over a year, the TEKO
brand is now present in over 150 retail
outlets throughout the UK, and with the
number continually increasing.
Commenting on the success, Managing
Montane strengthens design team
Director of Anatom the distributors of
Montane has appointed Keith Hutcheon as Product Director. Well known in the outdoor industry as an
TEKO, Gordon Fraser commented: “We are
accomplished and respected design professional, having been Head of Design at Mountain Equipment
very pleased with the results TEKO has had
for the past four years, Keith is one of the top outdoor clothing designers in Europe. In addition to this,
in the UK over the past 12 months, to go
being a very active outdoor enthusiast, Keith is able to draw on direct experience for design inspiration.
from nothing to where we are now is an
Jake Doxat, Managing Director, commented: "I am delighted to be able to announce the
amazing achievement.”
appointment of Keith Hutcheon as Product Director. We are all convinced he will make an immediate
impact and contribute enormously to our future brand and product development plans."
4 SGBOUTDOOR MAY 2009
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