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SALES
EVERYTHING YOUR
COMPANY NEEDS!
for a customer to realize any type
of a return just from switching
Only
because of a price variance. Even
if the customer could achieve a

$
return on investment, could they
195
• Banners
guarantee the other company’s
pricing structure wouldn’t
• Digital Graphics
change? Could the other supplier
guarantee the same level of
• Part Marking
service you and your company
provide? Could the other
• Point of Purchase
company provide the same level
• Pop-Up Portable Exhibits
of sales leadership that you bring
to them?
• Decals & Nameplates
The vast majority of the time, the
• Displays & Signs
threat of a belligerent customer
to change suppliers because of a
• Vehicle Wraps
price increase dies quickly when
• Specialty Advertising
they truly stop to consider the
cost of making the switch. Once • Binders, Folders & Mats
the customer realizes that there is
more time, effort, and money at
• Fulfillment Services & Assembly
stake than they have considered,
the change will usually be
less appealing. By doing your
homework ahead of time, you
can avert a problem situation by
showing the customer it is not
worth it.
Quality in Graphics Since 1957
Mark Hunter is a sales expert who speaks
to thousands each year on how to
increase their sales profitability. For more
information, or to receive a free weekly
email sales tip, visit
www.TheSalesHunter.com.
www.timsco.net • 301.423.1900
 ThinkBusiness June 2009 
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