PLANNING
ECOWISE
• Measuring Website traffic and
click-through rates is relatively
Hazardous Waste Program
easy given today’s online mea-
for Businesses
surement tools. If a more so-
phisticated program is needed,
consider buying a product like
WebTrends 7.
• From traditional advertising and
reader response cards to the
ubiquitous insert, magazines of-
fer a variety of advertising alter-
natives. Again, be sure to assign
a specific code to any advertising
Save up to 75% on your
if you want to measure results.
• Don’t be afraid to ask custom-
hazardous waste disposal costs.
ers questions. While this option
might take more time, the infor-
mation you retrieve is often the
most valuable. After all, while
your initial objective is to mea- If you own a business in Montgomery County that generates less than
sure response rates, you will col-
220 pounds of hazardous waste per month, you may qualify as a Small
Quantity Generator, and may be eligible to join Montgomery County’s
lect loads of qualitative informa-
EcoWise program. ECOWISE accepts most ordinary hazardous materials
tion about customers, too. on a cost-per-pound basis, with convenient drop-off times and greatly
One more thing...having specific
reduced handling costs.
goals helps you create advertising
to achieve those objectives. Make
For More Information and a Registration Packet,
sure you know what you want to
Call: 240-777-6564
accomplish and use measurement
Or visit: www.montgomerycountymd.gov/hazardouswaste
Email: recycle@montgomerycountymd.gov (type ECOWISE in search)
tools to determine if an advertise-
ment is bringing you closer to your
goal.
Source: www.allbusiness.com
Division of Solid Waste Services, Hazardous Waste Program
 ThinkBusiness June 2009 
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