p.4-7 news 6:FOOTWEAR NEW TEMPLAT 10 08 20/05/2009 12:01 Page 6
NEWS
BFA UPDATE
Success for Peter Kaiser at London's
GDS – International Event for
Kensington Shoe Event
Shoes and Accessories
The Kensington Shoe Event
opened on Sunday 22nd March
11 – 13 SEPTEMBER 2009
2009 and closed March 24th.
According to the organisers,
The key sectors are: maluisa, L’Autre Chose, Panto-
overall visitor numbers were
Essential – with the major Ger- fola D’Oro 1886, Paolo Ferrari
down to around 300, however,
man and European brands in the and Primabase for Italy, Lotusse,
for leading German ladies
fashionable mainstream segment, Paco Gil and Pura Lopez from
footwear producer, Peter Kaiser
“essential” represents the Spain, Jean-Baptiste Rautureau,
it was business as usual.
foundation of GDS. The quality Maloles, Mexicana, Pataugas and
Surprisingly, PK were opening
brands also include functional Robert Clergerie from France,
new accounts and writing
wellness shoe fashion (sample Luis Onofre from Portugal, Cre-
orders, even though the pound
brands: Gabor, Ara, Lloyd, Birken- ative Recreation, Cydwoq and
has lost out to the euro by
stock, Tamaris, Mephisto, Clarks). Sigerson Morrison from the USA
some 30%. Many retailers were
Superior – this hall, designated as well as “H” by Hudson, Steve
looking to sell Peter Kaiser with
for international fashion Madden and Swear London from
PK opening over 10 new
collections in the medium price Great Britain.
Unlike many exhibitors PK
accounts during the three-day
range, shows a broad product GDS has put together a
had a steady flow of buyers.
show. Indeed, there are signs of
base, ranging from Casual Wear service package for white cubes
"We've been writing orders
a trend emerging where the
to Business Look (sample exhibitors which includes a pro-
right up until the very last
small independent retailers are
brands: Donna Carolina, K&S, fessional address management
minute", Rolf Buhr added
moving up-market, offering
Maripe, Pons Quintana). and its own reception for
PK designs and manufactures
higher quality footwear that
Upper style – in this hall, estab- central visitor registration. A
all their ladies footwear
commands a higher price and
lished premium brands present free shuttle service for visitors
in its own factories in Germany
increased margin. Retailers
their current fashion trends. from their hotel to the white
and Portugal. Rolf Buhr brought
also benefit from smaller order
The focus here is on sophisti- cubes area and the showrooms
PK to the UK market 24 years
quantities and shorter
cated materials and top of the collections featured in
ago, today the brand can
leads times.
workmanship. The segment also white cubes also features in
be found in many leading retail
Interest in suede continues to
features a modular stand con- additional benefits here.
outlets across the country.
grow with many retail buyers
struction system, called “upper Urban fresh – popular, consumer
With the creation of their
ordering black suede leather
style concept” (sample brands: oriented lifestyle and fashion
new casual footwear line PK will
versions of most styles. "The
Joop!, True Religion, Etro, brands present urban shoe fash-
see their market share continue
new casual suede styles have
L’Autre Chose, Hamlet, Ash). ion (sample brands: Mexx, s. Oliver,
to grow next autumn/winter.
been very popular, as indeed
White cubes – since September Skechers, Kangaroos, Camel).
Peter Kaiser makes over
our low heeled elegant suede
2006, the area “white cubes” Urban active – “style meets
1,000,000 pairs per year and
courts and PK's stretch suede
has very successfully been performance” – this is the fun-
has been showing at the
high leg boots", Rolf Buhr, PK's
putting exclusive collections into damental idea of this platform
Kensington Shoe Event for the
Chief Executive reports.
the limelight. The concept is for sporty collections that
last seven years.
based on presenting progressive combine high tech, function,
premium styles in a purist set- comfort and design (sample
ting to a select international au- brands: TBS, Tatonka, Salomon).
Keeping swollen feet cool this Summer
dience. The attractive and Design attack – One hundred
sophisticated concept of the selected design newcomers to
Swollen feet can become also available for especially
white cubes premium area has shake up the GDS with a wild
vulnerable in hot weather, as swollen feet: “This style will suit
paid off. Already at the premiere mix of scene-focused lifestyle
swelling increases and feet ladies who need a supportive
in September 2006 the area collections. Each season, this
sweat, causing them to rub sandal but prefer not to show
was fully booked with around topic world offers a new
against footwear. their toes and heels” says
ninety top designer brands from surprising, themed design.
Ladies with swollen feet need Managing Director, David Price.
eight countries. The elegant Urban authentic – based on a
extra roomy footwear that’s “The Sofia is perfect for those
setting, with its purist white new concept, a creative theme
supportive, but will not who don’t want to show off
design, convinced everyone with world comes into being in this
overheat the feet. Street-based their feet.”
its “understated flair”. brand hall. It rests upon its own
Cosyfeet’s new Sofia style is The Sofia is available in sizes
Included here are the follow- philosophy, which permeates all
part shoe and part sandal, with 3 to 9 including half sizes and
ing international brands with design aspects of the segment.
a protective, enclosed toe and comes in a choice of five
their multifaceted collections: “Trend is tradition” – this is the
heel, and cooling vents at the colours. It is available from
Annette Görtz, Baldessarini, leading motif of the “urban au-
sides, on the top and on either Cosyfeet priced £58.00, or
Joop! shoes and accessories, thentic” segment. Cult heritage
side of the upper. £50.43 if you qualify for VAT
Liebeskind Berlin, René Lezard, labels that are true trendsetters
Nick-named the ‘shandal’, the relief due to a medical condition
Scholl Studio and Strenesse show street and urban wear of
Sofia has elasticated side that results in swollen feet.
from Germany, Buttero, Doucal’s, the future (sample brands:
straps for fitting flexibility and For further information see
Fratelli Rossetti, Hamlet, Janet & Kickers, Dr Martens, Converse,
a padded heel insert for extra
www.cosyfeet.com or call
Janet, Kallisté, Kartell by Nor- Replay, El Naturalista).
comfort. Extension pieces are 01458 447275.
6
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FOOTWEAR TODAY
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JUNE/JULY 2009
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