p.26 cherry blossom 6:FOOTWEAR NEW TEMPLAT 10 08 20/05/2009 13:39 Page 26
Implus selects Grangers International
as their UK partner
I
mplus LLC, one of the world’s leading Cherry Blossom, a division of Grangers, is Implus can benefit from our manufacturing and
providers of below the ankle footwear the original and now the only UK manufacturer distribution capabilities, as well as our existing
accessories, has entered into a partnership of shoe care products and is experiencing a new close relationships with the trade here in the
and distribution agreement with Grangers dynamism, recording substantially increased UK. Not only will it provide customers with a
International, who own the Cherry Blossom sales for its range manufactured at its base in comprehensive and attractive new range of
shoecare brand. Together they will now be able Alfreton, Derbyshire. profit generating products, but also increased
to offer customers a comprehensive range of The relationship between the companies will levels of service”.
innovative lines and proven performers in the see Cherry Blossom and Implus offering a Seth Richards, CEO of Implus is also
shoe care and shoe accessories sector. complete and comprehensive range of shoecare very optimistic at the prospects this partnership
In the last few years Implus has established products to the major UK retail groups. offers: “Implus has seen tremendous growth in
itself as the innovative leader in categories such Grangers will take responsibility for all supply, North America by offering “one-stop-shop”
as insoles, performance socks, shoe laces and logistics and invoicing functions. products and services to its customers.
shoecare. Its brands include Sof Sole, Yaktrax, Sales Director of Cherry Blossom, David By partnering with Grangers, who offer
apara, Airplus, Sneaker Balls, Little Hotties Watkins, has high expectations of the a comprehensive high quality shoe care line
Warmers and Sof Comfort. These are available partnership: and full distribution services, we can now
in 50,000 retail outlets across North America “It really is a good marriage because the offer a full product assortment to customers
and in 65 countries worldwide. product lines complement each other so well. in the UK”.
26
•
FOOTWEAR TODAY
•
MAY 2009
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