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p.22 care international 6:FOOTWEAR NEW TEMPLAT 10 08 21/05/2009 15:05 Page 22
Care International
Care International
n 20th June in Wales' Brecon Beacons Pen-Y-Fan… all in the target time of ten hours.
National Park, teams from across the fashion What’s more, the event will raise vital funds to
industry will challenge themselves and support the poverty-fighting work of CARE
challenge poverty in the Prima Solutions International in over 70 countries.
Adventure Challenge supported by Footwear Today. A current example of CARE’s work is the charity’s
With 3 weeks left to go until the event, it’s time to emergency relief in Sri Lanka. CARE is providing
sign up! lifesaving food, emergency supplies and shelter to
What better teambuilding and networking thousands of people who have escaped the
opportunity for teams of colleagues than a conflict there. Survivors are dehydrated, hungry and
demanding day of hiking, biking and canoeing in exhausted after being trapped for months in one of
a stunning setting? The day will include a canoe the worst conflicts in the world today. CARE is
relay across beautiful Pontsticill Reservoir, a working to provide enough food, emergency supplies,
demanding mountain biking course around shelter and water and sanitation for the increasing
Talybont Reservoir and a hike on the beautiful flow of survivors out of the conflict zone.
Brecon Beacon Horseshoe, including the magnificent Says CARE Challenge Manager Neil Munro, “This
is the fourth Prima Solutions Adventure Challenge
and previous years have shown us that people from
the fashion sector are up for a challenge. We’re
hoping to beat last year’s fundraising total of £60,000-
funds which are now more vital than ever. Not only is
this event a great personal challenge for anyone
involved in fashion and retail, it also offers teams the
chance to translate their goodwill into lasting help for
poor communities- a very rewarding achievement. ”
After the event, celebrations and awards will take
place at a well-earned dinner and party, where
participants can exchange their walking boots for
dancing shoes and dance away any remaining reserves
of energy. Teams from Timberland, Gucci, John Lewis
and more are already taking part- why not
come and take them on?
•If your team has what it takes, sign up
primasolutions or call
020 7934 9470 for more information.


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