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Park News
www.parkworld-online.com
TTENDANCE 2008 Kernels
ason
According to an interview in the Dutch newspaper Financieele Dagblad, Efteling
Asia and especially China are bright
is looking at the possibility of setting up a second establishment abroad. Director
spots with growing economies and an
Bart de Boer told the publication that any other attraction would match the
expanding middle class in the medium to
original theme park in being family-focused with a fairytale theme: “That is what
long-term. The region is very far from
we are good at and where we have little competition,” de Boer said.
saturated and its performance is
Guests at the Pleasure Beach in Blackpool, England, were this Easter treated
different from more mature markets.
to guest appearances by costume character versions of Angelina Ballerina, Fifi,
"There is lots of activity in theme
Flowertots, Spongebob Squarepants and Peppa Pig. The park’s newest permanent
parks, resorts, cultural facilities and
attraction, meanwhile, is a dancing fountain show. Set to music including
other entertainment in Greater China,
classical, rock and pop, the jets of water reach as high as the Big One
and the country's economy, which has been growing by
rollercoaster and after dark are illuminated for added effect. This season the park
double digits since the early 1990s, is still projected to grow 6-8% this year,"
has dropped free entry is favour of a wristband-only pricing structure, with deals
observes Christian Aaen, managing director of ERA's new office in Hong Kong.
available from £15 for those booking online. “We had an extremely encouraging
“There is a lot of development in the pipeline in Asia,” he continues, “including
start to the year and enjoyed a good Easter weekend,” reports a Pleasure Beach
Legoland Malaysia, announced recently with a target opening in 2012, a
spokesperson.
Universal theme park on Sentosa Island in Singapore opening in late 2009/10,
and new KidZania attractions opening in Japan and Korea and planned elsewhere
Cliff's Amusement Park in New Mexico is going cashless. The Albuquerque
in Asia."
park has contracted with Core Cashless to implement the system. Pre-loaded
India also holds promise for the future, it is noted. "India has historically kept
Cliff's Fun Cards will be used in place of cash to purchase rides, games, food and
out foreign investment but is now letting it in," says Robinett. "The banking sector
retail in the park. According to owner Linda Hays, the park has added new
there is highly regulated so it wasn't hit quite as hard."
bathrooms and a new ride, the Fire Ball from Larson Manufacturing.
"Parks tend to bounce back rather quickly from a recession," concludes Robinett.
Named after the mythological beast sometimes called Big Foot, Sasquatch will
"You don't see three-year drops; you see one or two-year drops and then they
open in early May at The Great Escape, Queensbury, New York. A combo
bounce back." If it is not the time to develop or open a new ride, attraction or
tower ride from S&S Worldwide, it combines a Turbo Drop and Space Shot and
area, a park can still reinvest in training, customer service, maintenance,
formerly operated at Six Flags New Orleans as the Sonic Slam and Bayou Blaster
marketing – and revisiting its pricing structure. The down times are a perfect time
before the park was shuttered by Hurricane Katrina in August 2005. Sasquatch is
to start planning and implementing reinvestment, and to look at ways of improving
the first new thrill ride at The Great Escape since 1999.
your product and the customer experience."
The TEA/ERA Attraction Attendance Report identifies the top commercial theme
The Redemption Report (TRR) is a new online newsletter for the ticket and
parks and waterparks around the world and reflects their performance in 2008.
prize redemption industry. The monthly service begins this month (May), and will
Global attendance data is broken down by geographic region, by chain and type
be edited by leading authority on redemption games, Frank ‘the Crank’ Seninsky.
of venue. The newsletter will be distributed via e-mail courtesy of Kevin Williams/KWP, the
man behind the Stinger Report.
mouse2buttonTo read or download the full report, and for further analysis, visit www.parkworld-
online.com DelGrosso's Amusement Park, Tipton, Pennsylvania, has purchased three
rides for the 2009 season from Cypress Gardens, and expects to have them up
and running for opening day in early May. The rides in question are all five years
a pre-show before
old and include a Chance YoYo and Pharaoh's Fury (pirate ship), plus Dizzy
visitors pass into the
Dragons, a family ride by Sellner.
main theatre to
enjoy the film.
Six Flags Over Texas in Arlington welcomed a record number of college kids
In the 12-minute
when the park witnessed its largest one-week attendance during Spring Break
4D movie, Captain
back in March. The park extended hours all week long for headline entertainment
Scabb and his
including live and local performances featuring more than 25 bands. Attendance
unwitting crew go in
was driven by the popular online "Everyone Pays Kid's Price" offer and the sale of
their search of the
season passes.
legendary lost
Martin’s Fantasy Island, Western New York, introduces a Mega Disk ’O’
treasure of Skull
Coaster for 2009. The Zamperla ride combines a dual rocking/spinning motion
Rock. High
on a U-shaped track and reaches a height of 50ft providing the sensation of
definition 3D
Curse of Skull Rock
weightlessness and g-forces as the platform spins along the track.
projection is
complemented by a series of special effects by Simworx including vibrating seats, air
The Attraction Services Company, an engineering and fabrication company
blast, leg ticklers, water spray, low smoke, bubbles, aroma and special lighting. A
with 35 years' experience in themed environments and special effects, has
Halloween and Christmas film are also planned later in the year.
expanded into a new 30,000 sq ft facility in Valencia, California, and announced
“We are particularly pleased to have installed a new attraction with so much input
two new appointments. Terrence Miller joins as a senior project manager, forming
from UK companies,” notes Drayton Manor managing director Colin Bryan. “As well
a strategic relationship with consultant David Aion of The Aion Company as
as Simworx and Red Star, we also used Space Leisure, another UK company, for the
director of business development. "The Attractions Services Company has
exterior of the building.”
experienced an upsurge in business, and we're very pleased to have these two
Indeed, the new theatre is expected to act as an unofficial showroom for Simworx,
expert hands join us and enhance our marketing presence and company
whose headquarters in Kingswinsford are just 30 miles away.
identity," says president Melissa Townsend.
MAY 2009
7
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