PW May 09 p30-32.qxd 4/27/09 12:52 pm Page 32
Park Profile
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ABOVE LEFT: Four female generations at Santa's Village (left to right): Melanie Staley, Elaine Gainer, Cecile Dubois and Lila Stale ABOVE RIGHT: Rudy's Rapid Transit
Coaster by Zierer BELOW LEFT: A general view of the gardens BELOW MIDDLE: The Skyway Sleigh BELOW RIGHT: The Yule Log Flume by OD Hopkins
Reindeer Rendezvous "When looking to purchase a new ride and/or attraction,"
The new millennium has welcomed the third generation into park acknowledges Gainer, "we attend the IAAPA convention. There's lots to be
management. Grandchildren Christian Gainer and wife Pam and Melanie learned from the workshops and speakers. Our suppliers range from
Staley with husband Nick have been passed the torch. Christian and Pam Nanco as a favourite with novelties to LARC as engineers in design.
have finance and accounting backgrounds, and Melanie and Nick have Managers are sure to meet, and even dine with, long-time friends at that
degrees in business management. What is most important is that they are convention."
parents themselves, so understand the needs of their guests. Today, Santa's Village covers a total area of 23 acres. The company
Mike and Elaine Gainer continue to "overview" in the summer, but owns additional land for future growth, maintenance and warehouse
look south after the Christmas season. Great grandmother and founder facilities. Santa’s Village boasts 25 full-time employees, or "helpers," and
Cecile Dubois can still be seen displaying merchandise at the Stocking more than 200 seasonal staff.
Stuffer Shop. She loves the park, and loves how the family has gathered Looking ahead, Gainer discloses that, "we have plans to create a 'Main
around it. Husband and founder Normand has passed away, but the Street' with newly placed infrastructure and we also look to novel ways to
Dubois passion has been carefully passed down through the provide interactive fun for the family. This is a balancing act that we walk
generations. as we meet for the next IAAPA convention in November."
Growth in the park continued with the Reindeer Rendezvous in 2005, While change is guaranteed, the basic philosophy has remained the
where guests can learn about, feed and pet Santa's Reindeer. The fun same at Santa’s Village. This is not a park of simply rides and carnival
also included the Reindeer Games in 2006 as children learned how to games. Rather, it is a village reflecting the culture of Christmas in New
make Santa's reindeer fly! Hampshire's White Mountains.
32 MAY 2009
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