This page contains a Flash digital edition of a book.

[ CaNoes ] [ News ]

»» Te program behind the sponsorships, called the Big Wild Challenge, is the fund- raising brainchild of retailer Mountain Equipment Co-Op (MEC) and enviro group Canadian Parks and Wilderness Society (CPAWS). Canadians planning a wilderness trip can register with the challenge and can- vass friends and family, like they would for a Terry Fox Run, to raise money in support of conservation. In the summer of 2008, 50 challengers

raised $23,000, which was matched and further augmented by MEC. MEC’s board of directors doled out the money, which was then administered by TIDES, a national foundation that collects and manages dona- tions. Tis year the money will be spent on a handful of CPAWS campaigns aimed at pre- serving large landscapes—like the Peel River wilderness. “We’re looking for (conservation) cam-

paigns that have the best chances of prog- ress,” says Laurie Edward, manager of ad- vocacy, sponsorships and partnerships at MEC. (Te specific campaigns being funded with 2008 dollars were not known at press time.) In the future, she says, MEC will likely look to challengers to help decide what areas to put the money toward. So, what’s it like asking friends to spon- sor your vacation time? “It takes a certain


amount of gumption,” says David Tomp- son, who led the Peel River trip’s sponsorship drive. “But you end up realizing that while it may be a bit awkward to ask for money, you are giving people an opportunity to support something that makes Canada so amazing— the wilderness.”

it takes a certain amount of gumption to ask friends to sponsor your vacation time

Tompson and pals used a promise to

match donations to score $6,050 in fund- raising to lead the 2008 challengers. Tey won $1,500 in MEC gift cards for their ef- forts. But more importantly, Tompson says, “It gave us a stronger connection to the river, a feeling that we had done something meaningful to honour its incredible beauty and unspoiled solitude.” “Tat’s what the challenge is all about,”

says Raphael Lopoukhine, the Big Wild Challenge coordinator. “We hope it creates a greater bridge between the person and the place.” —Ryan Stuart

Canoe Art


THE MIDDLE-AGED MAN in high-waist- ed pants strolls down the aisle at the Toronto Outdoor Show in February and lingers at the Nova Craft Canoe display. “Well, isn’t that just the funkiest,” he

remarks to his wife. She responds, with a lesser funk factor, “I’d hate to go and scratch something like that.” The three canoes slowing the couple’s

trade show amble are the winning de- signs from a collaboration between Nova Craft Canoe and graphic design students from Fanshawe College in Lon- don, Ontario. Nova Craft asked students to design

canoes that were dynamic and colour- ful enough to attract younger people to the sport. Nova Craft marketing director Roch

Prévost declines to say how many of the special order composite canoes he ex- pects to sell, only that interest is strong. “Skis and skateboards have interesting

graphics, why not canoes?” asks Prévost. » IAN MERRINGER


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48