Bowensreachesoutthroughnewavenues
B
owens has launched a new
Thelatestvideosavailableincludea with bespoke Australian bag
television channel on the six-minute rundown of the latest
manufacturer,Crumpler.
video sharing website, rangeofGeminimonolights,whichis Other videos currently available on
YouTube. The new ‘Bowens TV’ co-presented by top events- Bowens TV include a three minute
channel will focus on delivering up- photographer, Keith Trainor, and video of a shoot by Essex based
to-dateproductinformationaswellas featuresthenewentry-levelrangeof photographer,ChrisReeve,whowas
providing informative, consumer
Gemini’s alongside both the new asked by Bowens to test the
based knowledge, to all Bowens’
high-endRandPROrangeGeminis; Ringflash Pro. The short video
consumersthroughouttheworld.
also included is the new second- entitled ‘Morgana in a bath of milk’
generationTravelpak,thenewplug-in shows Chris Reeve demonstrating
Pulsar and PocketWizard trigger the power, simplicity and control of
modules as well as Bowens brand- theRingflashPro.
newkitbag,whichisajointventure
www.youtube.com/bowenstv
Bowensannouncesnew‘hybrid’productdirectory
F
orthefirsttimeinits86year today.It’sahybrid;acrossbetweena world, it became a little confusing.
history, Bowens has brochure, a user guide and a sales Peoplejustdidn’treallyknowwhich
produced a ‘totally guide.Andwithinitspageswehave brochurewasmostrelevant.
comprehensive,all-in-one’product endeavoured to answer every
directoryforitsglobalaudience. questionthatanyoneeverasksabout Now those concerns are consigned
any of our products. It’s really a tohistory.ImagingFreedomwillsoon
Explained Robert Cook, Bowens handy,pocket-sizedBowens‘Bible’. beavailableashardcopyoritcanbe
marketingdirector:“Thisyearweare downloaded as a pdf from our
reaching out to both our existing He added: “In the past we have website.
www.bowens.co.uk
databaseandnewcustomersinnew tended to break down our products
and different ways. We continue to intogroups.
publish our quarterly Litebook For example we had a monolights
magazine, crammed with product brochureandageneratorsbrochure,
newsandapplicationfeatures. ahi-glidebrochureandacontinuous
FLASH
issue one
imagingfreedom
But now for the first time we have lighting brochure. But as Bowens
also developed our new ‘Imaging boasts one of the largest ranges of
Freedom’ directory featuring every photographic equipment and
singleBowensproductonthemarket accessories of any company in the
[3]
www.bowens.co.uk
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