Aanaatt Assembled and City
JEMAPUR LEXUS
Producer: Bermuda Shorts Producer: RSA Films LA
Brief: To create a stop-motion Brief: To illustrate the benefits of a
experiment in “analog futurism” car engineered around the driver
Bermuda Shorts’ director Max A 30-person team at Digital Domain
Hattler was commissioned by W+K used photo-real cg in these Carl
Tokyo Lab, a record label set up by Erik Rinsch-directed spots for El
Wieden+Kennedy in Tokyo, to Segundo-based Team One,
create this visually arresting promo promoting how the 2010 Lexus
for electronic artist Jemapur. Hattler RX has reinvented the driving
created an innovative stop-motion experience. There are 60 all-
film featuring upside-down, random digital vehicles in the City spot
geometry, which was included on alone, which shows cars being
Jemapur’s CD/DVD Evacuation. lifted by giant machinery.
12 I inmotion
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