Some of the best recent spots from around the world,
including work from New York’s Superfad, Germany’s
Locomotion and Markenfilm, Paris’s WIZZdesign, LA’s
Digital Domain and London’s Rushes and Nexus
Pre-title sequence Evolution
BBC FORMULA ONE SATURN
Producer: Intro Producer: Markenfilm
Brief: To define Formula One with Brief: To create an imagined
abstract and indulgent metaphors evolutionary history of technology
This promo for BBC Sport, to play This vfx-heavy spot was directed by
out before the title sequence of the Carl Erik Rinsch for Germany’s
BBC’s Formula One coverage, was Markenfilm, with character design,
produced by London-based design vfx, modelling and animation by
house Intro. It stands out from the Barcelona’s Furia and Big Lazy Robot.
conventional cg typically associated It was created by Scholz & Friends
with the sport, by instead going Berlin for German electronic retailer
down a glossy and stylish, Saturn. The creative director was
contemporary, art-driven look that Oliver Handlos, with art by James
Intro describes as “uber poetry”. Cruickshank and Michael Hess.
inmotion I 9
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