Flash YoToYs
ADIDAS CLARKS
Producer: Fat Fred’s Service Co Producer: Blue-Zoo
Brief: To enable online visitors to Brief: To create two 30-second ads
take control of an Adidas photoshoot for Clarks’ shoes with hidden toys
180 Amsterdam’s interactive online Blue-Zoo director Oli Hyatt and his
campaign for the Adidas fall/winter team had just eight weeks to create
line, directed by Fat Fred’s Lyall two colourful, animated ads for HSI
Coburn, features slo-mo clips of and AMV BBDO, to promote Clarks’
models doing mundane activities YoToY range of kids shoes, each
such as pouring a glass of orange and with a secret toy. Chris Rais created
blow drying their hair. Using a virtual the characters in Corel Painterbrush
camera, visitors take flash photos and Maya , while compositing
sight
revealing more enticing action, linking work was completed by Jesse
through to an online catalogue. Richards in After Effects .
sight
10 I inmotion
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