p06,7_b2bAPR09 News in pics v2 1.qxd:Layout 1 27/3/09 18:18 Page 7
UNIQUE CODE: 06:04:06,07
B2BM
April 2009
≤
Go to www.b2bm.biz/news
News overview
7
≤
To search B2B Marketing’s
comprehensive content archive
visit www.b2bm.biz
≤ Chasing payments
As the good name of British banking gets dragged
back and forth through the mud by just about
everyone, Barclays is making an effort to be the good
apple in a bad bunch by providing a free credit
checking service to all small firms. Promoted by a
BHH-conceived TV advert that shows a man battling to
regain his cash, this effort by Barclays to become more
involved in a sector hit hard by the downturn seems to
have succeeded where mainstream data analysis
companies previously failed. Maybe timing is
everything.
For the full story go to www.b2bm.biz/news
Recent discussion from the
B2B Marketing LinkedIn Group
“If you’ve used surveys as
a B2B promotion and/or
lead generation technique
– what were your
expectations, and results?”
By Toby Younis, principal
consultant, B2B Marketing Pro
www.b2bm.biz/linkedin
B2BM APRIL 09 – www.b2bm.biz
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53