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April 2009
Resource
Practical guidance for B2B marketers
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Evaluating creative Technology Best practice Digital masterclass
Claire Weekes on how to Dave Howell gives the lowdown on Google’s Stuart Small advises Craig Lister gives pointers on
understand if your creative is up picking the right email marketing on fighting the downturn getting good CPA by boosting SEO
to the job platform with digital
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Social media Digital Data
Tom Chapman shares steps for Personas can boost digital SMEs may fair better through
businesses to create their own marketing, as Paul Hatcher the downturn by smart data use,
online community explains explains Rolf Hickmann of PH
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To access B2B Marketing's comprehensive archive of best practice
articles go to www.b2bm.biz/bestpractice
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