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April 2009
14
Events
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Go to www.b2bm.biz/events
Featured event
Much revered marketing guru and ‘agent
of change’ Seth Godin recently released
Internet World his latest book, Meatball Sundae
Format: Exhibition
Venue: Earls Court 2, London
Date: April 28 – 30
Website: www.internetworld.co.uk
In brief: Now in its 17th year of running,
the 2009 exhibition – most known for
showcasing the latest technology trends,
business strategies and market Q&A
developments – will focus on digital
marketing and online business. There will
be 300 exhibitors by companies to help Name: Seth Godin What does your desk look like?
visitors learn more about developing and Job title: Blogger, writer, action figure and It’s either completely covered with junk, or –
implementing their strategies with digital founder of Squidoo.com more likely – empty. It’s my laptop that’s a mess.
innovations. The show will focus on five Company: Squidoo.com
areas – digital marketing, ecommerce, Our jobs would be easier if…
social media and Web 2.0, content B2B audience: I sell speeches to large We told each other the truth, directly and with
management, and hosting and organisations, and give ideas (for free) to respect.
connectivity, most of which will be businesses around the world.
discussed by industry leaders in free What are the traits you most & least admire
seminars for visitors. What was your first job in marketing? in yourself?
I had several businesses in high school and Same trait: impatience.
college, but my first desk job was as a brand
manager for a consumer software company. My biggest extravagance is…
Taking the time to slow down.
What do you most enjoy about your job?
It’s not a job. It’s what I do all day, and I get to Which words or phrases do you most
do what I love. I most enjoy opening people’s overuse?
eyes and causing positive change. If I knew, I probably wouldn’t.
Which B2B brand do you most admire? What is your favourite website?
Events listing
800ceoread.com – visit their site and you’ll Anyone who doesn’t say ‘Google’ is lying.
see why.
BIG Conference 2009 What marketing challenge are you currently
Format: Conference, workshops, debate Whose job would you like most? wrestling with?
Venue: Marriott St. Pierre, Chepstow Mine, definitely. But, perhaps Tom Kelly’s at The world is recoiling in fear and cutting back
Date: May 13-15 Ideo. from the very things that would end that fear.
Web: www.bigconference.org
In brief: Titled ‘B2B Research: New What’s the best piece of marketing advice If you weren’t in marketing, what would you
Dimension’, this thirteenth annual event you’ve ever been given? be doing?
will be offering best practice advice for Start. Just start. Teaching canoeing in Algonquin Park, Canada.
buyers and suppliers.
What is your proudest achievement? What was your last marketing epiphany?
EMetrics Marketing The people who are bigger and happier and Today? I have marketing epiphanies for a living,
Optimization Summit more energised today than they were before you know. I could tell you but then I’d have to
Format: Summit they met me. dream up a new one. Okay, here goes: ‘You
Venue: The New Connaught Rooms, don’t market to organisations. Ever. You market
London To succeed, a B2B marketer must… to people’.
Date: May 18-19 Stop being selfish and bureaucratic.
Website: www.emetrics.org/london/ Which marketing campaign/idea do you
In brief: B2B players will be able to What is your favourite B2B ad campaign wish you’d thought of?
network and scrutinise the latest industry past/present? ‘The Long Tail’. No doubt about it.
tools at this online marketing summit. Has there ever been a good one? Perhaps the
custom books that Fedex did about 15 years Which marketing/business books would you
Impact and implications of ago. recommend?
social media in B2B marketing I have a whole list, including free ones, at
Format: Half day conference and What’s the next big thing in B2B marketing? www.squidoo.com/seth
networking ‘Small is the new big’. Small thinking about
Venue: The Place Hotel, Manchester small details for small accounts by small Which individual has had the most influence
Date: June 10 businesses. Small touches that are personal and on your career?
Contact: anna.balink@mardev.com helpful and productive. Small events and small My dad. And my mom.
In brief: ‘Social Media Revolution: Impact improvements that lead to huge ideas.
and implications for B2B Marketing Brands’ See a review of Godin’s latest book, Meatball
will feature the insights of seven social Sundae, on p12.
media strategy experts.
B2BM APRIL 09 – www.b2bm.biz
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